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Show Results For
- All HBS Web
(2,637)
- People (5)
- News (576)
- Research (1,506)
- Events (17)
- Multimedia (32)
- Faculty Publications (1,151)
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- October 2021 (Revised March 2022)
- Supplement
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
- Web
Early Years at HBS - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
casualties and run up massive national debt; Auguste believed the best options for his son?s future lay in America. Auguste planned for Georges to study at the Massachusetts Institute of Technology (MIT), and he gave his son a letter of... View Details
- 01 Dec 2022
- News
Educating, Connecting, and Mobilizing Around Climate Change
Charles M. Williams Professor of Business Administration George Serafeim’s research increasingly focuses on the intersection between sustainability and digital transformation. Over the years his research has spanned four main areas:... View Details
Keywords: Jennifer Gillespie
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
economy and lower-income consumers. Developing a Strategy for Digital Convergence Technology was getting dull earlier this decade, says David Yoffie. But the sudden arrival of View Details
Keywords: by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details
- 01 Dec 2000
- News
Latin America's Decade
latecomers, as we build a technological infrastructure, it will be the newest and most advanced," Sicupira explains. "That has happened in Brazil with our digital cable installation, which surpasses the... View Details
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
Rachel Sanders (MBA 2017) started her professional career working in healthcare focused investment banking. After spending four years working at Raymond James focused on middle market transactions, M&A, and the intersection of View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from... View Details
Keywords: Dina Gerdeman
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
for online retailers. Companies should use the data they collect from digital interactions to learn about these new customers: How do the new e-commerce customers compare to the pre-pandemic ones? Are they buying the same products at the... View Details
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- September 2018 (Revised January 2020)
- Supplement
Apple Pay and Mobile Payments in Australia (B)
By: Feng Zhu, Susan Athey and David Lane
Supplements the (A) case. View Details
Keywords: Payment Methods; Mobile Payment; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Digital Platforms; Banking Industry; Australia
Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (B)." Harvard Business School Supplement 619-011, September 2018. (Revised January 2020.)
- Web
Africa - Global Activities 2021
Women in Investing Club. This past summer, Raji worked remotely for Austin-based Vista Equity Partners, which invests in enterprise software and data and technology companies. It was yet another step toward fine-tuning what aspect of... View Details
- Web
Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
2015) told an audience of 500 that DynamiCare Health uses a digital platform to monitor and reward addicts for active recovery efforts, eliminating degrading methods of drug testing. DynamiCare took the top prize of $75,000. George... View Details
Keywords: Margie Kelley
- March 2011
- Case
MorphoSys AG: The Evolution of a Biotechnology Business Model
By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
- January 2004 (Revised October 2006)
- Case
Electronic Arts in Online Gaming
By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
- June 2018 (Revised October 2018)
- Teaching Note
Valuing Snap After the IPO Quiet Period (A), (B), and (C)
By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
- Web
Henry McGee: From HBO to HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
Annual Report 2016 - Annual Report 2016
“Who owns space?” to digitally enabled prescription medicine to cultured beef. View episodes A Vision for the 21st Century Alumni events were held in Seattle and Cleveland, two of six cities visited during FY16 as part of The Harvard... View Details