Publications
Publications
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(117,127)
- Faculty Publications (2,337)
- January 1984 (Revised January 1994)
- Teaching Note
Madison Wire and Cable Corp. (A), Teaching Note
By: David E. Bell
Keywords: Manufacturing Industry
- January 1984 (Revised January 1994)
- Teaching Note
Madison Wire and Cable Corp. (B), Teaching Note
By: David E. Bell
Keywords: Manufacturing Industry
- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
- 1984
- Article
The Development of Choice Tactics in Low Involvement Situations
By: Mary Zimmer and Rohit Deshpandé
- June 1983 (Revised January 1994)
- Background Note
Note on Diversification
By: David E. Bell
Keywords: Corporate Strategy
- March 1983 (Revised June 1985)
- Case
Risk Planning Group, Inc.
By: David E. Bell
Keywords: Risk Management
- 1983
- Article
Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk
By: Rohit Deshpandé and Wayne D. Hoyer
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords: Food and Beverage Industry
- December 1982 (Revised November 2006)
- Background Note
Note on Futures Contracts
By: David E. Bell
Provides an introduction to futures contracts, what they are, what their use in hedging is, and their usefulness in providing forecasts. Also covers basic risk. Includes a list of commodities currently traded in futures markets and the necessary properties of a... View Details
Keywords: Futures and Commodity Futures
- July 1982 (Revised March 1984)
- Background Note
Why Preference Curves are Useful for Risky Decisions
By: David E. Bell