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  • 16 Mar 2010
  • First Look

First Look: March 16

Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management, innovation, acquisition strategies,... View Details
Keywords: Martha Lagace
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

peculiarity.” Guy said, “If you don’t have sizzle, who cares about security?” LarryWilhel added, “Cook should get focused on leading the company. Apple Pay has the opportunity to manage a trillion dollars of transactions a year ... There... View Details
Keywords: by James Heskett; Computer
  • 05 Feb 2001
  • What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

what important groups of customers say they need in the way of products and services of increasing capability (as well as prices and margins) expose themselves to competition from innovators who create alternatives with limited capability... View Details
Keywords: by James Heskett
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

can shift for many reasons, but the consequences for inner work life are almost always negative. For instance, managers often fail to realize the damage that will be done to employee engagement if they neglect proper View Details
Keywords: by Carmen Nobel
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

psychologically painful as it is, is the first step to awareness of new opportunities in career and in life, says Harvard Business School's Timothy Butler. In this Q&A and excerpt from his new book, Getting Unstuck, he explains six steps for getting from here to... View Details
Keywords: by Sean Silverthorne
  • 29 Jul 2002
  • Research & Ideas

Get Off the Dime!

seen a variation on this story? Getting the Bosses' Approval From Ted Watson The general idea—hardly unique to us—was to do business consistently across all of our operating units. We would have the same approach to conducting any activity regardless of whether a View Details
Keywords: by John P. Kotter & Dan S. Cohen
  • May 2024
  • Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management Practice. “I think Apple has its... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • 17 Apr 2017
  • Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details
Keywords: by Carmen Nobel; Service
  • 08 Jan 2001
  • What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

costs for those wishing to engage in partnering. Thus, Cisco relies on contract manufacturers for most of the final assembly of its products and nearly all of its basic production, employing the Internet in managing relationships designed... View Details
Keywords: by James Heskett
  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

2017 Advances in Strategic Management Geography, Location, and Strategy By: Alcácer, Juan, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, eds. Abstract—Changes in both technology and global political economy have vastly accelerated... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2001
  • What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

do you think? Original Article Periodically, somebody comes up with the idea of turning the organization upside down, with the customer on top. Those serving customers in the frontline come next, and top... View Details
Keywords: by James Heskett
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

have owned started out as a disruptive company.— Clayton M. Christensen Copying the management best practices of leading firms isn't necessarily the answer, Christensen said. When inventors in the Middle Ages tried to invent a contraption... View Details
Keywords: by Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the... View Details
Keywords: by John Quelch
  • November 10, 2022
  • Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley
Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details
Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit
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  • 06 May 2008
  • First Look

First Look: May 6, 2008

deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the... View Details
Keywords: Martha Lagace
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

and Donald Trump attracted lots of attention. Here are the year’s 10 most popular research-related stories, columns, and op-eds on Working Knowledge: How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Thales Teixeira studies... View Details
Keywords: by Carmen Nobel

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