Publications

2012
Chapter

The Relational Roles of Brands

By: Jill Avery

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry

2012
Working Paper

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman

We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender

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2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

March 2010 (Revised April 2012)
Case

Sheila Mason & Craig Shepherd (Abridged)

The case describes two individuals who have met and are in the process of starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement that, on paper, may prohibit some of the contemplated acts—i.e.,... View Details

Keywords: Business Startups; Entrepreneurship; Venture Capital; Resignation and Termination; Intellectual Property; Law; Agreements and Arrangements

September 2003 (Revised November 2005)
Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey

The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details

Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States

May 2003
Module Note

Building Capabilities for Experimentation, Learning, and Prototyping

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details

Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management

February 2003 (Revised August 2004)
Case

Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox

By: Jeffrey T. Polzer and Alison Berkley Wagonfeld

Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project.... View Details

Keywords: Groups and Teams; Decision Making; Power and Influence; Geographic Location; Problems and Challenges; Leadership; California; Mexico; Austria

November 1996 (Revised March 1998)
Case

Vallourec's Venture into Metal Injection Molding

By: Clayton M. Christensen

Vallourec, a leading maker of seamless tubing, developed a radically new technology that used steel powders to create the tubes. To ensure a supply source, Vallourec ultimately had to acquire its supplier of metal powder, and then, to build the volume required to... View Details

Keywords: Technology; Business Model; Diversification; Innovation and Management; Manufacturing Industry

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September 1992 (Revised August 2004)
Case

Martin Marietta: Managing Corporate Ethics (A)

By: Lynn S. Paine

Senior managers at Martin Marietta are considering two questions: how to assess the company's seven-year-old ethics program; and how to deal with employees' fear of retribution--real or imagined--for alerting the corporate ethics office to potential problems. The case... View Details

Keywords: Ethics; Resignation and Termination; Employees; Law; Business or Company Management; Programs

26 Aug 2020
News

Getting Smarter About Smart Buildings

18 May 2017
News

Reversing the Losing Streak on Sesame Street

16 Feb 2022
News

How Job Applicants Try to Hack Résumé-Reading Software

June 2012
Teaching Note

Harvest: Organic Waste Recycling with Energy Recovery (TN) (A) and (B)

By: Deishin Lee

This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of organic waste recycling with energy recovery, and the characteristics of... View Details

Keywords: Sustainability; Waste Management; Sourcing; Operations Management; Environment; Wastes and Waste Processing; Renewable Energy; Operations; Supply Chain Management; Utilities Industry; Manufacturing Industry

19 Jan 2021
Blog Post

2+2 Where Are They Now Spotlight: Marc Duranteau (MBA 2019)

skills prove essential when I try to sketch new processes and new ways of working in my current role because I have to take into account every idea, opinion, and need on subjects in which I have little knowledge or experience. Are you... View Details

Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

represents either an acute or chronic disease process that may require management by multiple clinicians representing different specialties and types of providers and support personnel. Care for a medical condition involves management of... View Details

August 2016
Article

'Meso'-Foundations of Dynamic Capabilities: Team-Level Synthesis and Distributed Leadership as the Source of Dynamic Creativity

By: Ikujiro Nonaka, Ayano Hirose and Yusaku Takeda

This article examines the theoretical foundations of an organization's dynamic capabilities—sensing, seizing, and transforming—from the perspective of organizational knowledge creation. Making a distinction between the creative and adaptive aspects of dynamic... View Details

Keywords: Organizational Knowledge Creation Theory; Dynamic Capabilities; Middle-up-down Management; Wise Leadership; Phronesis; Multinational Enterprise; Organizational Change and Adaptation; Multinational Firms and Management; Management Practices and Processes; Creativity; Organizational Structure; Knowledge

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