Publications

09 Dec 2002
Research & Ideas

Unilever—A Case Study

Anglo-Dutch twin Royal Dutch Shell formed major elements in the historically large Dutch FDI in the United States. 2 However, the fact that all dividends were remitted to N.V. in the Netherlands did not mean that the head office in Rotterdam exclusively View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

03 Feb 2011
What Do You Think?

Are We Going “Back to the Future” In Researching Management?

leadership, governance, innovation management, the networking of organizations, and social responsibility—as the "single most important development(s) in the area of management in the just-ended decade of the new century."... View Details

Keywords: Re: James L. Heskett

Web

Founders & Investors - Entrepreneurship

Plant Maintenance LLC. MBA 2015 Joaquin Altenberg CEO, Clean Energy Nexus PR MBA 2002 Randolph Altschuler Co-Founder & CEO, Xometry MBA 1998 Amy G. An Founder, Sage & Row MBA 2014 Jill Applebaum Co-Founder, Spruce & Co MBA 2015 Magnus Arantes Co-Founder & View Details

November 2006
Article

Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations

By: Juan Alcacer and Michelle Gittelman

Analysis of patent citations is a core methodology in the study of knowledge diffusion. However, citations made by patent examiners have not been separately reported, adding unknown noise to the data. We leverage a recent change in the reporting of patent data showing... View Details

Keywords: Patents; Knowledge Sharing; Management Analysis, Tools, and Techniques; Information Technology; Prejudice and Bias; Change

Read Now

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

concept of "Enterprise 2.0"—a term coined by McAfee on the general idea of how Web 2.0 technologies can be used in business—popped up on Wikipedia, McAfee beamed. "I was bizarrely proud when my work rose to the level of inclusion in... View Details

Keywords: by Sean Silverthorne; Publishing

December 2013 (Revised February 2014)
Supplement

Reinventing Brainlab (B)

By: Regina E. Herzlinger and Karol Misztal

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details

Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Information Technology Industry; Information Technology Industry; Germany

Web

Europe - Global

investor relations, consumer marketing, to policy-making issues and the impact of new technologies on business. Privacy Statement (English) Privacy Statement (French) Location Europe Research Center 62 rue Francois 1er Paris, 75008,... View Details

January 2021
Case

Andela: Africa's AWS for Talent

By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim

Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an... View Details

Keywords: Education In Africa; Entrepreneur; Remote Work; Software Engineering; Edtech; Entrepreneurship; Education; Applications and Software; Engineering; Growth and Development Strategy; Africa

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (B1)

By: David A. Garvin

Should follow Digital Equipment Corp.: The Endpoint Model (A). The plant manager has been promoted and students must decide what kind of individual--background, training, personal style, etc.--they would like to replace him. View Details

Keywords: Training; Leadership Style; Management Succession; Identity; Technology; Technology Industry

Web

HBS - The year in Review

experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details

25 Nov 2014
First Look

First Look: November 25

concerning whether patents are a creative or a destructive influence on the process of technological development. In this paper I examine the basic patent tradeoff between incentives and monopoly distortions in light of recent... View Details

Keywords: Carmen Nobel

2008
Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many ﬁelds of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

December 2017
Article

Is There a Doctor in the House? Expert Product Users, Organizational Roles, and Innovation

By: Riitta Katila, Sruthi Thatchenkery, Michael Christensen and Stefanos A. Zenios

We explore the impact on innovation that professional end-users of a product have as inventors, executives, and board members in a young firm. In contrast to prior literature, which has emphasized technology roles, we put the spotlight on the executive and governance... View Details

Keywords: Innovation; User Innovation; Healthcare; Innovation and Management; Entrepreneurship; Medical Devices and Supplies Industry

Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

Keywords: high technology; high technology; high technology; high technology

January 2018 (Revised March 2018)
Case

Lagunitas Brewing Company

By: Joshua Margolis, Allison Ciechanover and Jeff Huizinga

The CEO of a California-based craft brewery manages new partnership with—and potential acquisition by—industry giant Heineken. View Details

Keywords: Culture; Non-profit; International; Organizational Behavior; Food; Leadership; Mergers and Acquisitions; Organizational Culture; Management; Partners and Partnerships; Technology Industry; Technology Industry; United States