Publications
Publications
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- All HBS Web
(117,152)
- Faculty Publications (2,338)
- August 1986 (Revised May 1989)
- Case
Ingersoll-Rand: Channel Selection and Management
By: E. Raymond Corey and V. Kasturi Rangan
- August 1986 (Revised January 1989)
- Teaching Note
Population Services International: The Social Marketing Project in Bangladesh, Teaching Note
Teaching Note for (9-586-013). View Details
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- summer 1986
- Article
Salesforce Compensation Plans in Environments with Asymmetric Information
By: R. Lal and Richard Staelin
- fall 1985
- Article
A Theory of Salesforce Compensation Plans
By: R. Lal, A. K. Basu, V. Srinivasan and Richard Staelin
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- July 1985 (Revised March 1994)
- Background Note
Exposure and Hedging
By: David E. Bell
Describes the concept of exposure; the dependence of a goal on an uncertain external event. Describes in detail how hedges may be constructed to eliminate exposure, including the algebra of cross-hedging and hedge ratios. The relevance of regression analysis is... View Details
- 1985
- Article
The Impact of Organizational Culture on the Adoption of Industrial Innovations
By: Joseph Cherian and Rohit Deshpandé
- December 1984
- Article
An Approach for Developing an Optimal Discount Pricing Policy
By: R. Lal and Richard Staelin
- August 1984 (Revised March 1994)
- Case
The Toro Company S'no Risk Program
By: David E. Bell
Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be... View Details
- February 1984 (Revised February 1994)
- Teaching Note
Dade County Resource Recovery Project, Teaching Note
By: David E. Bell
- February 1984 (Revised March 1984)
- Teaching Note
John Brown (A) and (B), Teaching Note
By: David E. Bell
- February 1984 (Revised February 1994)
- Teaching Note
RCI, Inc. (A) & (B) and Southeastern Electric Co. (A) & (B), Teaching Note
By: David E. Bell
Keywords: Energy Industry