Publications

Keywords: Microfinance

04 Mar 2015
News

How Harley-Davidson is Cruising in India

Keywords: Transportation

February 2013 (Revised October 2013)
Case

Investindustrial Exits Ducati

By: Francois Brochet and Karol Misztal

In early 2012, Investindustrial, a European private equity group, publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround... View Details

Keywords: Cost vs Benefits; Private Equity; Valuation; Investment Return; Brands and Branding; Financial Services Industry; Motorcycle Industry; Hong Kong; Italy

April 1978 (Revised January 1985)
Case

Searle Medical Instruments Group (Abridged)

By: Steven C. Wheelwright

SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details

Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry

26 Jul 2011
News

An Entrepreneur of the Arts

moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details

Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

Career Coach

Amber Wade

Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and entertainment (creative agency). She’s ready to help anyone looking... View Details

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details

Keywords: News, Library, Internet, and Other Services; Information

November 2002 (Revised February 2009)
Teaching Note

Value Retail (TN)

By: Arthur I Segel and Ani M Vartanian

Teaching Note for (9-803-008). View Details

Keywords: Investment; Risk and Uncertainty; Performance Effectiveness; Brands and Branding; Planning; Strategy; Luxury; Milan

01 Dec 2012
News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details

Keywords: Broadcasting (except Internet); Information

03 Aug 2010
First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details

Keywords: Martha Lagace

01 Jun 2015
News

A World of Support

HBS Fund Supports the School’s Global Interests “No other management school has the global reach of HBS or a similar global brand power.” Gaëtan Hannecart (MBA 1994) Global Understanding is one of four key areas supported by the HBS Fund... View Details

May 2006 (Revised June 2006)
Case

Icebreaker: The China Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details

Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe

January 2003 (Revised February 2003)
Case

Office Depot, Inc.: Business Transformation (A)

By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport

The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details

Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry

01 Jun 2017
Blog Post

How To Partner With a Club: Engage With Club Leaders

mission will assist in building your brand awareness to industry-based clubs, and create a synergy to coincide with your hiring needs. View a full list of HBS career-related student clubs and engage with their leaders. View Video View Details

Keywords: All Industries; Health Care

01 Dec 2004
News

Getting Personal

niche advertising. But these marketers realized the best way to create cachet for a young audience was to make it inaccessible and let the kids discover it on their own. So classic marketing wisdom doesn’t always hold true? That’s right. Take another piece of... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

Muhammad Alagil

Keywords: Electronics; office supplies; books; diversified

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures