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(3,370)
- People (5)
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- Research (2,114)
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- Multimedia (8)
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Online Entrepreneurial Marketing Course | HBS Online
Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details
- 17 Feb 2015
- News
The First Five Years: Justin Pasquariello (MBA 2010)
implementation of our organizational strategy and budget. I work with our team and other stakeholders to think through research questions, and partner with funders to identify funding to investigate questions and disseminate our results.... View Details
Keywords: Health, Social Assistance
- 25 Apr 2014
- News
Finding sustainable solutions for humanitarian crises
market-based solutions to difficult problems. "Business can be the greatest force for good on this planet," says Goodwin. Following the 2010 earthquake in Haiti, he led the establishment of a nationwide recycling program that currently provides income and jobs for more... View Details
- 08 Jan 2001
- What Do You Think?
Have We Extended the Boundaries of the Firm Too Far?
Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details
Keywords: by James Heskett
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
still need to meet regularly with customers. Companies need chief marketing officers to drive marketing strategy and make the most of the company's customer relationships. And companies still need flesh-and-blood employees to win and... View Details
Keywords: by Poping Lin
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
Spring 2018 Journal of Cold War Studies The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini By: Friedman, Jeremy Abstract—This article examines the strategy of the Iranian... View Details
Keywords: Dina Gerdeman
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
industry, a Corporate Strategy internship at Nike. “I was excited about Corporate Strategy because it was a role that would allow me to come into an organization and see the most across various functions,”... View Details
- 01 Dec 2011
- News
Alumni Book Briefs
in organizational success and personal growth. He also provides a 28-day program for mastering innovation’s key steps: finding insight, generating ideas, building businesses, and strengthening innovation prowess in the workforce and... View Details
- 23 Sep 2024
- Blog Post
2024 Summer Internships in Business & Environment
in wind and solar power generation and is committed to driving the transition to a decarbonized energy future. As one of the top five largest capital deployers in the U.S., NextEra has been a driving force behind significant investments... View Details
- Web
Archival Collections - Edwin H. Land & Polaroid | Harvard Business School
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- Web
Oral History, Business History and Business Archives in India - Creating Emerging Markets
growth of business history in India. Geoffrey Jones (Business History Initiative) discussed the Creating Emerging Markets project and how the oral histories being generated were being used in both teaching and research. Chinmay Tumbe... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
homogenization persists, the purchasing power of emerging economies, aging populations, and increasingly multiethnic US consumers has now led to a new sensitivity to diversity. Further, Jones has found that today's generation of industry... View Details
- 01 Jun 2014
- News
What’s Next
global work. My predecessor, Dean Kim B. Clark, adopted a strategy in the 1990s predicated on the belief that strengthening our international research was the most effective way of globalizing the School. He launched a number of regional... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
administration in the Strategy Unit at Harvard Business School, “whether that means talking to customers about where the pain points are or talking to clients about new opportunities.” Good entrepreneurs use these kinds of conversations... View Details
Keywords: by Michael Blanding
- 01 Jun 2013
- News
Lesson Plans
ISSUE FOCUS: EDUCATION INNOVATION Stacey Childress (MBA 2000) Deputy Director of Education, Next Generation Learning, Bill & Melinda Gates Foundation, Seattle, Washington Illustrations by Peter Hoey TAILORED TEACHING "One of our anchors... View Details
- 01 Mar 2011
- News
Faculty Research Online
Seven Strategy Questions: A Simple Approach for Better Execution In his new book, Seven Strategy Questions, Charles M. Williams Professor of Business Administration Robert Simons explains how managers can... View Details
- 19 Aug 2024
- News
Quantum Leap
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Quantum computing has long been talked about as one of the next big things—the kind of technology, like AI, that will change everything. But to our... View Details
- Web
Podcast - HBS Online
21 Oct 2024 The Parlor Room Sunil Gupta on Data-Driven Digital Marketing Strategies Harvard Business School Professor Sunil Gupta joins host Chris Linnane to unpack data analytics' pivotal role in digital marketing and offers View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
And Functional Hubs The two general types of B2B hubs, said Upton, are vertical hubs, focused on a single industry segment, and functional hubs, focused on a common process or requirement, such as maintenance or human resources, across... View Details
Keywords: by Kenneth Liss