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Show Results For
- All HBS Web
(3,138)
- People (24)
- News (801)
- Research (1,564)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,068)
- 27 Aug 2020
- Other Presentation
How Social Media Can Kill or Enhance Your Deals
By: David A. Lax, James K. Sebenius and Ben Cook
Lax, David A., James K. Sebenius, and Ben Cook. "How Social Media Can Kill or Enhance Your Deals." Part 1, New Rules for Negotiators, Lax Sebenius LLC, August 27, 2020.
- 14 Jan 2009
- News
Harvard Prof: Deceptive Ads 'Widespread' On Yahoo's Right Media
- 23 Nov 2016
- News
How Focusing on Content Leads the Media Astray
- October 21, 2012
- Article
Social Media is a Thorny Issue in the U.S.
By: Robert C. Pozen and Theresa Hamacher
- October 2019 (Revised February 2023)
- Supplement
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
By: V. Kasturi Rangan and Courtney Han
Rangan, V. Kasturi, and Courtney Han. "Gupta Media Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019. (Revised February 2023.)
- July–August 1994
- Comment
Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld
By: S. A. Greyser
Greyser, S. A. "Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld." Harvard Business Review 72, no. 4 (July–August 1994).
- 2007
- Book
Masters of Illusion: American Leadership in the Media Age
By: Steven Rosefielde and D. Quinn Mills
Rosefielde, Steven, and D. Quinn Mills. Masters of Illusion: American Leadership in the Media Age. New York: Cambridge University Press, 2007.
- Web
Social Media Guidelines for Faculty and Staff | About
Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member of the HBS community (e.g., a... View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details
Keywords: by John Deighton
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop a social View Details
- 04 Aug 2014
- Video
Claire Friedman describes her passion for entertainment and media
- 07 Jul 2014
- News
Buzzfeed Is Officially A Case Study In Media Industry Disruption
- 30 Mar 2010
- News
Business Schools Respond to Demand for Use of Social Media
- 21 Apr 2016
- News
Online Media Is Tested When Social Platforms Come to Town
- June 2024
- Supplement
GameStop: Social Media Finds a Cheat Code – Instructor Template
By: Joseph Pacelli