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Show Results For
- All HBS Web
(6,591)
- People (16)
- News (1,156)
- Research (4,403)
- Events (27)
- Multimedia (21)
- Faculty Publications (2,966)
- 01 Oct 1997
- News
Meeting the Challenges of Third-World Development
to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing, View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies,... View Details
Keywords: by John Quelch
- May 2011 (Revised September 2015)
- Background Note
A Note on Private Equity in Developing Countries
By: Josh Lerner, Ann Leamon and Abishai Vase
This note provides an overview of private equity in emerging markets as of late 2009. View Details
Keywords: Development Economics; Developing Countries and Economies; Private Equity; Investment; Emerging Markets
Lerner, Josh, Ann Leamon, and Abishai Vase. "A Note on Private Equity in Developing Countries." Harvard Business School Background Note 811-102, May 2011. (Revised September 2015.)
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
Business School professors—former Medtronic chairman and CEO Bill George, economist and entrepreneurship expert Bill Sahlman, and innovation and strategy authority Rosabeth Moss Kanter—to offer their thoughts on some of the year's most significant View Details
Keywords: by Staff
- 09 Nov 2017
- Working Paper Summaries
Intermediation in the Supply of Agricultural Products in Developing Economies
- 08 Apr 2010
- Working Paper Summaries
Multinational Strategies and Developing Countries in Historical Perspective
Keywords: by Geoffrey Jones
- Web
Faculty - Creating Emerging Markets
customer behavior , customer satisfaction , service management , service operations , service quality Interviews Prithvi Raj Singh Oberoi Prithwiraj Choudhury Lumry Family Associate Professor of Business Administration Research Interests : diasporas , economic View Details
- June 2001
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
Keywords: Cost vs Benefits; Marketing Channels; Distribution Channels; Sales; Software; Information Technology Industry; United States
Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078, September 1986. (Revised November 1994.)
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but better marketing: focusing on... View Details
Keywords: by John A. Quelch
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
Global Leaders Maxwell Nii Laryea and his fellow Class of 2024 teammates Nitzan Israel, Arden Kreeger, Charlie Li, and Dylan Soukup saw the cultural differences while developing marketing concepts for Ellie... View Details
Keywords: Jennifer Gillespie
- Research Summary
Entrepreneurial Management: Customer Discovery and Business Development
This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
multinational corporations, which more and more compete against other MNCs possessing similar size, access to resources, and market penetration. So what can be a source of competitive advantage? The ability to collaborate, share... View Details
Keywords: by Working Knowledge editors
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in View Details
- 2021
- Working Paper
Regulatory Approval and Expanded Market Size
By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite
Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality... View Details
Keywords: New Medicines; Regulatory Approval; Health Care and Treatment; Research and Development; Governing Rules, Regulations, and Reforms; Markets; Expansion; Pharmaceutical Industry
Berger, Benjamin, Amitabh Chandra, and Craig Garthwaite. "Regulatory Approval and Expanded Market Size." NBER Working Paper Series, No. 28889, June 2021.
- Fast Answer
Real estate: emerging markets
href="http://www.library.hbs.edu/go/wdi.html" target="_blank" title="World Development Indicators">World Development Indicators Statistics for almost 600 development indicators... View Details
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
than legislators are. Q: You have been involved in developing a market for kidney exchange. What is the repugnance factor you encounter when you discuss this market? A: The idea of kidney exchange has become... View Details
Keywords: by Martha Lagace