Publications

20 Jan 2010
First Look

First Look: Jan. 20

strategy, creating high levels of customer satisfaction, or motivating people to navigate complex matrix organizations. Download the paper: http://www.hbs.edu/research/pdf/10-051.pdf Substitution Patterns of the Random Coefficients Logit Authors:Thomas View Details

Keywords: Martha Lagace

12 Jan 2010
First Look

First Look: Jan. 12

http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. View Details

Keywords: Martha Lagace

2013
Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh

In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details

Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

Bobade, Richard A. Helmers, Thomas M. Jaeger, Laura J. Odell, and Derek A. Haas Abstract—Objectives: To determine how overall cost of anticoagulation therapy for warfarin compares with that of Novel Oral... View Details

Keywords: Dina Gerdeman

October 2006 (Revised May 2007)
Case

King Arthur Flour

By: Thomas J. DeLong, James Holian and Joshua Weiss

Steve Voigt, the CEO of King Arthur Flour, must determine how the company can continue to grow, whilst preserving its unique culture. In 1996, the company was sold to employees in as ESOP transaction. The following decade saw significant growth, despite declining sales... View Details

Keywords: Employee Stock Ownership Plan; Business or Company Management; Organizational Culture; Employee Ownership

October 2008 (Revised June 2010)
Case

State of Emergency at Mercy Hospital

By: Thomas J. DeLong and Chirag D Shah

Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an... View Details

Keywords: Health Care and Treatment; Knowledge Acquisition; Leadership Development; Behavior; Personal Characteristics; Health Industry

06 Mar 2012
First Look

First Look: March 6

Racial Asymmetries, and Team Learning Environment: Effects on Performance Authors:Robin J. Ely, Irene Padavic, and David A. Thomas Publication:Organization Studies (forthcoming) Abstract This paper argues... View Details

Keywords: Sean Silverthorne

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

Find at Harvard

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

20 Apr 2010
First Look

First Look: April 20

Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the ownership of View Details

Keywords: Martha Lagace

31 May 2011
First Look

First Look: May 31

introduction to the field of global strategic management/international business. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/711456-PDF-ENG Renewing GE: The Africa Project David A. Thomas and Stephanie View Details

Keywords: Sean Silverthorne

25 Sep 2012
First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details

Keywords: Sean Silverthorne

June 2004 (Revised June 2004)
Case

Utah Symphony and Utah Opera: A Merger Proposal

By: Thomas J. DeLong and David L. Ager

Anne Ewers, general director of Utah Opera, is awaiting the decision of the members of the board of the Utah Symphony and Utah Opera about whether to merge Utah's top two arts organizations. If the vote favors the merger, Ewers will be asked to assume the helm of the... View Details

Keywords: Mergers and Acquisitions; Change Management; Organizational Culture; Human Resources; Management; Fine Arts Industry; Music Industry; Utah

January 2019 (Revised July 2021)
Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane

With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details

Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry

14 Jan 2014
First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. View Details

Keywords: Sean Silverthorne

September 1998 (Revised May 1999)
Case

Strategic Services at Andersen Consulting

By: Thomas J. DeLong, Catherine M. Conneely and Abby J. Hansen PHD

Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic... View Details

Keywords: Strategic Planning; Recruitment; Organizational Culture; Expansion; Business Units; Consulting Industry

Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details

26 Jul 2016
First Look

July 26, 2016

Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall, and Shelley Fuld Nasso Abstract—"What Health System Transformations Do You Believe Are Necessary for the Future of Health... View Details

Keywords: Sean Silverthorne

July 2009 (Revised December 2009)
Case

Echoing Green

By: Julie Battilana, Thomas J. DeLong and James Weber

This case presents the leadership challenges that Cheryl Dorsey, the president of Echoing Green, faces in early 2009. Echoing Green is a fellowship program that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to... View Details

Keywords: Change Management; Financial Crisis; Social Entrepreneurship; Leadership Style; Organizational Structure; Personal Development and Career; Social Enterprise