by Ranjay Gulati - Publications - Faculty & Research

2023
Article

Article

The Messy but Essential Pursuit of Purpose

Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details

Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making

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Turn Your Purpose Into a Superpower for Growth

The Messy but Essential Pursuit of Purpose

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