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- News (978)
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- Faculty Publications (771)
Show Results For
- All HBS Web
(2,906)
- People (2)
- News (978)
- Research (1,526)
- Events (4)
- Multimedia (26)
- Faculty Publications (771)
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details
- October 2021 (Revised February 2022)
- Case
upGrad: Delivering Career Outcomes Online: Degree by Degree
By: John J-H Kim, Anjali Raina and Rachna Chawla
In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details
Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India
Kim, John J-H, Anjali Raina, and Rachna Chawla. "upGrad: Delivering Career Outcomes Online: Degree by Degree." Harvard Business School Case 322-054, October 2021. (Revised February 2022.)
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- 01 Jun 2000
- News
VC Luminary John Doerr: Education Reform Critical to Success of New Economy
Last February, in his first speech at HBS in six years, L. John Doerr (MBA '76), a partner at Kleiner Perkins Caufield & Byers and one of the world's foremost venture capitalists, confessed that he stumbled into his line of work with no... View Details
- 07 May 2019
- News
How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal
As a young analyst, early in her career, Sonja Hoel Perkins (MBA 1993) had a nose for deals, according to the book Alpha Girls: The Women Upstarts Who Took on Silicon Valley’s Male Culture and Made the Deals of a Lifetime, by Julian... View Details
- 28 Jan 2010
- Working Paper Summaries
Does Product Market Competition Lead Firms To Decentralize?
- 24 Apr 2014
- News
'Paying it forward' by helping current students succeed
John Phelan (MBA 1990), a partner at MSD Capital, talks about providing opportunities for others, and lessons he learned at HBS. (Published April 2014) View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. View Details
Keywords: by Susan Young
- 29 May 2008
- Working Paper Summaries
Some Neglected Axioms in Fair Division
Keywords: by John W. Pratt
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
- 28 Oct 2010
- Working Paper Summaries
The Distinct Effects of Information Technology and Communication Technology on Firm Organization
- 27 May 2021
- News
Sal Khan (MBA 2003) Awarded Honorary Degree by Harvard
peer-to-peer tutoring resource meant to complement Khan Academy.” Khan spoke to the Bulletin last year as part of a conversation with Senior Lecturer John Kim about the pandemic’s lasting impact on education. View Details
- 2008
- Chapter
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, Peter Tufano and John Thompson
Cole, Shawn A., Peter Tufano, and John Thompson. "Where Does It Go? Spending by the Financially Constrained." Chap. 2 in Borrowing to Live: Consumer and Mortgage Credit Revisited, edited by Nicolas P. Retsinas and Eric S. Belsky, 65–91. Brookings Institution Press, 2008.
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
By: John A. Deighton and Kent Grayson
Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
- 23 Nov 2011
- Working Paper Summaries
The Organization of Firms Across Countries
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details