Publications
Publications
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(381)
- Faculty Publications (287)
- August 1983 (Revised June 1985)
- Supplement
Milford Industries (C)
By: Robert J. Dolan and Benson P. Shapiro
Supplements the (A) case. A rewritten version of part of an earlier series. View Details
- December 1982
- Teaching Note
Newport Instrument Division, Teaching Note
Keywords: Industrial Products Industry
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
- March 1982
- Supplement
Airframe Industry (M): Aircraft Profiles (as of September 1978)
Keywords: Aerospace Industry
- March 1982
- Supplement
Airframe Industry (N): Aircraft Profiles (as of September 1980)
Keywords: Aerospace Industry
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 1, Sales Calls
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 2, Executive Meeting
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- June 1981
- Supplement