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All HBS Web
(2,138)
- People (13)
- News (373)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
producers and farmers and giving them an equal voice in the process,” Johnson-Hoffman said. Heidi Gilbertson (MBA 2017),an associate brand manager at MillerCoors, discussed a new effort by the company to...
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Agriculture
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as...
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Catherine O’Neill Grace
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside...
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- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,...
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Susan Young
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences...
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- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
way that many brands would never experience. I was an investment banker before I went to HBS, and then I went into marketing. I never thought that a course in production and operations management would have...
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Julia Hanna
- 01 Sep 2009
- News
E Ink’s Wild Ride
Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he had always wanted to launch and...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate...
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- 01 Dec 2003
- News
Business Answers the Call
promote greater parental participation in the schools. “This was essentially a start-up effort within the department,” Kete says. “The hiring process was managed not by the districts but at each of the city’s schools, something without...
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- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset View Details
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Margie Kelley
- 01 Apr 2001
- News
Beyond Accommodation
Industries for the Blind (NIB) in Alexandria, Virginia, a post he assumed in 1998, Gibbons is the first blind person ever to lead the 63-year-old agency. Previously, he had worked at AT&T, first in operations management and later in...
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- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,...
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- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s...
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Julia Hanna
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with shares to improve engagement and...
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- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the...
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- 01 Jun 2017
- News
Supercharged
rapid-charging stations capable of recharging a vehicle’s battery in minutes rather than hours—has been a “primary inhibitor” of mass-market adoption. Juan Camargo (MBA 2012), senior manager for value strategy at Cox Automotive—which owns...
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- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on...
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- 01 Jun 2012
- News
A Better World, One Idea at a Time
Pacific, which plans to use modern agricultural technology and management to enable people living on remote Pacific islands to grow fresh vegetables and fish to replace unhealthful diets high in calories and low in nutrition. Second place...
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