art - Publications - Faculty & Research

led him to start creating public art—often combining Arabic calligraphy and graffiti—on the drab post-civil-war walls of his hometown of Beirut, Lebanon, in 2009. His success with guerilla art eventually led to commissions and exhibitions... View Details

Keywords: Inclusion

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

sustaining an innovative organization? A new book written with three coauthors attempts to answer the question of why some companies, such as Pixar, are able to invent continuously, while others aren't. “Conventional leadership won't get you to innovation” The book,... View Details

Keywords: by Kim Girard

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

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September 2006
Article

With Friends Like These: The Art of Managing Complementors

By: David B. Yoffie and Mary Kwak

Keywords: Management

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2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

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Field Course: Business of the Arts - Course Catalog

HBS Course Catalog Field Course: Business of the Arts Course Number 6913 Professor Rohit Deshpande Senior Lecturer Henry McGee Spring; Q3Q4; 3.0 credits Ten afternoon class sessions plus 2-5 hours per week of team work. Project... View Details

2023
Book

Build the Life You Want: The Art and Science of Getting Happier

By: Arthur C. Brooks and Oprah Winfrey

In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action,... View Details

Keywords: Happiness; Personal Development and Career; Emotions

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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details