airline industry - Publications - Faculty & Research

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

labor between innovative new entrants and industry incumbents, endowed with complementary assets, is common in many industries. Such settings are distinct because new entrants have the additional option to sell their innovation in a... View Details

Keywords: Dina Gerdeman

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details

Keywords: by Martha Lagace

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

decisions that were so clearly disastrous not only for workers and others exposed to asbestos but for the company itself. Shortly thereafter, in 1982, with its asbestos-related liabilities projected to exceed its assets, Johns-Manville shocked the business world by... View Details

Keywords: by Dina Gerdeman

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open... View Details

Keywords: by Stuart C. Gilson

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

02 Oct 2007
First Look

First Look: October 2, 2007

options. Download the paper: http://www.hbs.edu/research/pdf/08-020.pdf How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture Authors:Gary P. Pisano and David J. Teece Abstract In making strategic... View Details

Keywords: Martha Lagace

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

locations differ in their ability to support the frontier, but also due to standard agglomeration. Different industries use different aspects of the internet, and industries tend to agglomerate in some... View Details

Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology

09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details

Keywords: by Avery Forman; Energy

07 Jul 2010
First Look

First Look: July 7

changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to... View Details

Keywords: Martha Lagace

25 Aug 2003
Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first in their View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

29 Jul 2013
Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

analysts, auditors, and accounting standards—rush in to fill that gap. Even in cases where a certain company dominates a market to create a near monopoly, entrepreneurs can find competitive advantages to create new opportunities—think IBM and Apple, United View Details

Keywords: by Michael Blanding

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

30 Oct 2006
First Look

First Look: October 31, 2006

customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American View Details

Keywords: Sean Silverthorne

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

the union movement in North America. On a larger scale, sizeable groups of workers primarily in service industries recently disengaged themselves from the AFL-CIO, which they perceived as being dominated by smaller, more traditional,... View Details

Keywords: by James Heskett

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

Switch Habits Juul vaping products have become a cigarette alternative for adult smokers and a growing concern among parents of teens. What the company did initially to head off concerns. Cost-cutting Leads to Turbulence in the Airline... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

27 May 2014
First Look

First Look: May 27

20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details