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Show Results For
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All HBS Web
(1,521)
- People (8)
- News (657)
- Research (502)
- Events (1)
- Multimedia (49)
- Faculty Publications (135)
- 26 Sep 2014
- News
Makers, unite
- 20 Dec 2019
- Video
HBS FIELD Global Capstone
- 06 Feb 2018
- News
The stock market goes off-road
- 18 Jun 2020
- News
Sit with Negative Emotions, Don't Push Them Away
- 08 Sep 2021
- Blog Post
Socioeconomic Inclusion at HBS: Joshua Mbanusi (MBA 2021)
As the youngest of five siblings, Joshua Mbanusi (MBA 2021) grew up watching his single mother juggle two—and sometimes three—jobs while getting the undergraduate degree required to resume the nursing career she left behind when she...
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- 14 Dec 2018
- News
Most Popular Videos of 2018
- 20 Feb 2018
- News
HBS Prof. and Admin. Hugo E. R. Uyterhoeven Dies at 86
- Web
Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice...
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Keywords:
Digital Marketing;
Entertainment;
Politics;
Activism;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Marketing Communications;
Sports;
Advertising;
Social Media;
Apparel and Accessories Industry;
Sports Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- May 2005 (Revised September 2015)
- Case
Hans Wilsdorf and Rolex
By: Geoffrey Jones and Alexander Atzberger
Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other...
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Keywords:
Entrepreneurship;
Geographic Location;
Brands and Branding;
Luxury;
Competitive Advantage;
Consumer Products Industry;
Switzerland
Jones, Geoffrey, and Alexander Atzberger. "Hans Wilsdorf and Rolex." Harvard Business School Case 805-138, May 2005. (Revised September 2015.)
- 25 Sep 2018
- Video
Out of the Comfort Zone: FIELD Global Immersion
- 17 Sep 2014
- Video
Student Impressions of FIELD
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an...
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Keywords:
Television Advertising;
Entertainment;
Brand Management;
Marketing;
Marketing Strategy;
Marketing Communications;
Advertising;
Television Entertainment;
Brands and Branding;
Media;
Cost vs Benefits;
Advertising Industry;
Media and Broadcasting Industry;
Sports Industry;
United States;
North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 28 Jun 2007
- Working Paper Summaries
Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict
- 18 Dec 2012
- News
Fight the Nine Symptoms of Corporate Decline
- 18 Aug 2018
- News