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  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

so new product design began to be informed by market research, user feedback, and how well the toys matched the vision of quality creative play laid out by its founding fathers. Putting parameters on how people View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

School. Kominers, who coauthored the new book The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create with marketing expert and Web3 entrepreneur Steve Kaczynski, says despite all the open questions surrounding NFTs, companies can use... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

subscription-based website would quickly become the world’s largest genealogy company, allowing users to build and share their family trees, digitizing and indexing vast troves of genealogical data, ever increasing through the acquisition... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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    Overcrowded – Designing Meaningful Products in a World Awash with Ideas

    We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

    • 02 Apr 2013
    • First Look

    First Look: April 2

      Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances... View Details
    Keywords: Sean Silverthorne
    • 12 Apr 2016
    • First Look

    April 12, 2016

    the sailing will be smooth. Several other important pitfalls can threaten marketplaces: growing too fast too early; failing to foster sufficient trust and safety; resorting to sticks, rather than carrots, to deter user disintermediation;... View Details
    Keywords: Sean Silverthorne
    • 30 Jun 2022
    • HBS Case

    Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

    off by the original products’ cost. In August 2021, the company dropped the original bike’s price to $1,495; the treadmill that was still on the market cost $2,495, with a similar name but not the higher price of its recalled sister product. Longtime View Details
    Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
    • Web

    Research - Global

    Cobuz—ex-LafargeHolcim executive with deep innovation experience—as TITAN’s first non-family CEO. Cobuz co-creates a four-pillar roadmap: sharpen the core cement portfolio, accelerate low-carbon products and aggregates,... June 2025... View Details
    • July – August 2010
    • Article

    Are You Ignoring Trends That Could Shake Up Your Business?

    By: Elie Ofek and Luc Wathieu
    Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
    Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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    • Web

    Video Clips - Creating Emerging Markets

    Video Clips This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to find all clips from a specific... View Details
    • 27 Dec 2010
    • Research & Ideas

    HBS Faculty on 2010’s Biggest Business Developments

    Business School professors—former Medtronic chairman and CEO Bill George, economist and entrepreneurship expert Bill Sahlman, and innovation and strategy authority Rosabeth Moss Kanter—to offer their thoughts on some of the year's most... View Details
    Keywords: by Staff
    • February 2021 (Revised March 2022)
    • Case

    TikTok in 2020: Super App or Supernova?

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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    • 03 May 2011
    • First Look

    First Look: May 3

    solutions to known problems, the founding team formed an emergent goal that presented an innovative solution to a new problem and became the basis of the new company's business model. We analyze this process to explain how, under... View Details
    Keywords: Sean Silverthorne
    • 09 Nov 2010
    • First Look

    First Look: November 9, 2010

    channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Download the paper: http://www.hbs.edu/research/pdf/11-042.pdf Growth through Heterogeneous Innovations Authors:Ufuk... View Details
    Keywords: Sean Silverthorne
    • Web

    California - Global

    marketing software with a 40-year legacy of innovation and successful adaptation, recognized GenAI as both an opportunity and a threat to its core business. Many creative professionals, a critical Adobe customer segment, expressed deep... View Details
    • 12 Mar 2013
    • First Look

    First Look: March 12

    let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide social value. Apps on Facebook... View Details
    Keywords: Sean Silverthorne
    • October 2023
    • Teaching Note

    Metaverse Wars

    By: Andy Wu and Matt Higgins
    Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
    Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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    • 10 Apr 2018
    • First Look

    First Look at New Research, April 10, 2018

    was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also... View Details
    Keywords: Sean Silverthorne