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  • 06 Jul 2012
  • Working Paper Summaries

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services
  • Forthcoming
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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  • 24 Apr 2023 - 27 Apr 2023
  • Conference Presentation

Diversity, Equity, & Inclusion: The Paradoxical Effect & Impact on Security

By: J. Carlos Vega, Hise O. Gibson, Nicole Gilmore and Larry Whiteside Jr.
Diversity, Equity, & Inclusion (DEI) is necessary to create the world class teams we need to defend against advanced threats and adversaries; however, the approach that most take often fails spectacularly. The panel challenges the current practices, the failings, and... View Details
Keywords: Diversity; Cybersecurity; Corporate Social Responsibility and Impact
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  • July–August 1994
  • Article

Effective Oversight: A Guide for Nonprofit Directors

By: Regina E. Herzlinger
Keywords: Nonprofit Organizations; Management
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  • September 2002
  • Article

The Effects of Contracts on Interpersonal Trust

By: Deepak Malhotra and J. Keith Murnighan
Keywords: Contracts; Trust
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  • 1 Aug 1983
  • Conference Presentation

Effects of Motivational Orientation on Creative Writing

By: Teresa M. Amabile
Keywords: Creativity; Nonverbal Communication; Motivation and Incentives
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  • May 2011 (Revised March 2013)
  • Case

Marshall & Gordon: Designing an Effective Compensation System (A)

By: Heidi K. Gardner and Kerry Herman
CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details
Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry
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  • 2018
  • Working Paper

Creativity Under Fire: The Effects of Competition on Creative Production

By: Daniel P. Gross
Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on... View Details
Keywords: Incentives; Tournaments; Radical Vs. Incremental Innovation; Motivation and Incentives; Competition; Creativity; Innovation and Invention
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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • Research Summary

Social Networks and Unraveling in Labor Markets

This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

in social initiatives. We propose a research agenda that takes these initiatives, these investments, as a starting point, and not as an ultimate policy objective. We suggest a set of questions that focus on how companies make their View Details
Keywords: by Joshua D. Margolis & James P. Walsh
  • Article

Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

By: J.J. Zlatev and Rogers, T.
Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details
Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being
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  • 12 PM – 1 PM EDT, 28 Oct 2015
  • Webinars: Career

Harnessing Social Media for Thought Leadership, Networking, and Job Searching

LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details
  • April 2021
  • Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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    Ripe for Revolution: Building Socialism in the Third World

    A historical account of ideology in the Global South as the postwar laboratory of socialism, its legacy following the Cold War, and the continuing influence of socialist ideas worldwide.

    In the first decades after World War II, many newly... View Details
    • 01 Mar 2014
    • News

    Building Capacity in the Social Sector

    "It's nice to seed growth like this. All I've really done is to start the plant." — Ferdinand Thun (MBA 1960) Looking back over the two-decade history of the HBS Social Enterprise Initiative (SEI), former director Laura Moon says "alumni... View Details
    Keywords: SEI; Educational Services
    • 2010
    • Working Paper

    Will I Stay or Will I Go?: Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

    By: Kathleen L. McGinn and Katherine L Milkman
    We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity research, we theorize that social cohesion (Tyler, 1999; Hogg and Terry, 2000) and social... View Details
    Keywords: Competition; Ethnicity; Race; Groups and Teams; Identity; Resignation and Termination; Gender; Cooperation
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    • Research Summary

    The New Social Contract: Contractors, Firms, and Agencies

    The emergence of a 'new social contract' linking employees and organizations - perhaps most notable for the absence of a promise of lifelong job security - has been widely remarked. A related trend, less noted but potentially important, has been the emergence of a... View Details
    • 02 Aug 2022
    • Research & Ideas

    6 Strategies for Building Socially Responsible—and Profitable—Companies

    A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
    Keywords: by Lane Lambert
    • 15 Aug 2013
    • Working Paper Summaries

    Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm

    Keywords: by Takao Kato & Pian Shu