Publications

21 Sep 2011
News

Innovators don't ignore customers

June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

01 Apr 2020
News

Coronavirus Is Putting Corporate Social Responsibility to the Test

April 1, 2020
Article

Coronavirus Is Putting Corporate Social Responsibility to the Test

By: Mark R. Kramer

A great many large companies talk about their values, or about how much they care for their employees and other stakeholders. The coronavirus crisis is the time for them to make good on that commitment. The author offers some things that corporations can do to help... View Details

Keywords: Health Pandemics; Corporate Social Responsibility and Impact

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October 2008
Article

Organizational Responses to Environmental Demands: Opening the Black Box

By: Magali Delmas and Michael W. Toffel

This paper combines new and old institutionalism to explain differences in organizational strategies. We propose that differences in the influence of corporate departments lead their facilities to prioritize different external pressures and thus adopt different... View Details

Keywords: Environmental Sustainability; Management Practices and Processes; Decisions; Adoption

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September 1995 (Revised May 1998)
Case

RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge

By: Josh Lerner

RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A... View Details

Keywords: Private Equity; Stocks; Financial Strategy; Investment; Innovation Strategy; Management; Distribution; Performance; Behavior

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

Investors diligently manage financial portfolios to maximize returns on their assets; yet corporate managers who invariably proclaim their business customers to be... View Details

Keywords: by Peter K. Jacobs

May 2010
Article

How to Stop Customers from Fixating on Price

By: Marco Bertini and Luc Wathieu

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24 Sep 2024
News

Artificial Intelligence Disclosures Are Key to Customer Trust

Research Summary

The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

By: W. Earl Sasser

W. Earl Sasser, Jr., Leonard A. Schlesinger, and James L. Heskett complted a multi-firm study that provides further empirical verification of relationships established in their earlier examinations of 'breakthrough' service and the service profit chain.... View Details

05 Jun 2019
News

When Customers Want to See the Human Behind the Product

December 1988
Article

Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

By: Dennis Yao

This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details

Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods

March 2003
Case

Insurer of Last Resort? The Federal Financial Response to September 11

By: David A. Moss and Sarah A. Brennan

Examines the federal financial response to September 11, 2001: the airline bailout, the victim compensation fund, emergency aid to New York and Washington, and terrorism reinsurance. Less than two weeks after the attacks, the government had committed almost $40 billion... View Details

Keywords: Business and Government Relations; Insurance; Risk Management; United States

Web

Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19 - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

Research Summary

Multinational Enterprises and Corporate Responsibility

By: Nien-he Hsieh

Multinational enterprises, especially those operating in developing economies, face wide-ranging demands to help persons whose basic needs are unmet. Pharmaceutical companies, for example, are asked to provide access to life-saving therapies to patients in countries... View Details

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain

The global economy is in a transitional phase. Being a visiting research fellow at the Harvard Business School provided an exceptional opportunity to meet a diverse range of scholars from around the world to... View Details

November 2018 (Revised May 2019)
Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb

California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details

Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy