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- Faculty Publications (126)
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- All HBS Web (474)
- Faculty Publications (126)
- Web
Recommended Reading - Advancing Racial Equity
Resources Recommended Reading Racial Justice Reading List Disparities in Higher Education Ebony & Ivy: Race, Slavery, and the Troubled History of America's Universities By: Craig Steven Wilder In Ebony and Ivy, Craig Steven Wilder, a... View Details
- Web
Organizational Leadership Course | HBS Online
colleagues are experiencing me, and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a startup into a... View Details
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
11th International Product Development Management Conference, European Institute for Advanced Studies in Management (Dublin, Ireland, June 2004) for “Exploring the Relationships between Product Development and Environmental Turbulence: The Case of View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details
Keywords: by Geoffrey Jones
- 19 May 2021
- Op-Ed
Why America Needs a Better Bridge Between School and Career
and learning." We found that the education-and-employment connection remains too tenuous in America. To create more pathways to upward mobility in the post-COVID recovery, policymakers, employers, and educators must prioritize and scale... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
dignity, and to give organizations an underleveraged talent pool. Rich communities, resourced schools in America The “American dream” ethos promises prosperity for those who work hard regardless of their background, but it’s a myth for... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
good grasp of and an above-average interest in mathematics at advanced high-school level can follow the presentation and acquaint themselves with the fundamental and advanced topics of quantum mechanics and quantum field theory, making it a helpful View Details
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
restrict an employee’s upward mobility and reduce wage and benefits competition among employers. According to statistics cited by the US Senate Committee on Small Business and Entrepreneurship, 12 percent of workers earning less than... View Details
Keywords: by James Heskett
- Web
Strategy Awards & Honors - Faculty & Research
Through Contribution to Crowdsourced Public Goods.” Frank Nagle : Recipient of a 2017 USC Institute for Outlier Research in Business Funding Grant for "Digital Entrepreneurship and Innovation: Outlier Behavior in the Mobile App Ecosystem"... View Details
- Web
MBA Program at Harvard Business School - Business Education For Women At Harvard University | Harvard Business School
that empowers and mobilizes women to thrive academically, socially, and professionally for long-term success." 24 127, 125 Mary Dingee Fillmore notes in Women MBAs that significant transformations in business education occurred in the... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
patients alike will be able to track and share air quality analytics in a very democratized way from their handheld sensors connected to their mobile phones and organized and served up by third-party rating databases like the future... View Details
Keywords: by Dina Gerdeman
- 21 Aug 2019
- Research & Ideas
What Machine Learning Teaches Us about CEO Leadership Style
different resources to accomplish something productive,” says Khanna. “That means you are motivating people to do things, and the only way to motivate people is to communicate with them.” As crucial as communication is to running an... View Details
Keywords: by Michael Blanding
- Web
Industry Information - Alumni
Careers Industry Information Careers Industry Information Want to know the latest in your respective industry? Are you researching before a big interview? We've compiled resources to help you stay current. + – Banking ABA Banking Journal... View Details
- Web
2022 Reunion Presentations - Alumni
launching its MVP in Detroit automotive plants when COVID shut down businesses around the world. Yanez pivoted and developed a mobile app that would enable front-line workers to safely return to work. Between Q4 2020 and Q4 2021, Andonix... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
lower emissions) is becoming the focus of operators. Consumers are shifting their product preferences and investors are incorporating these in their asset allocations and specific investment decisions. There will be large changes in the electric grid, as utilities and... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
capital consists of the resources you have that can empower you to work with others to achieve your goal. In The Treasure You Seek, Jones shares his lessons in leadership―focused on the notion of leadership capital and the 5 C’s:... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
versus a "top dog," a well-endowed competitor with superior resources or market dominance, and tremendous passion and determination to succeed despite the odds. The underdog's external environment is largely negative: Underdogs... View Details
Keywords: by Martha Lagace
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)