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February 1998 (Revised July 1998)
Case

Rob Parson at Morgan Stanley (A)

Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation... View Details

Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

August 1983 (Revised June 1986)
Case

Johnson & Johnson (A)

By: Francis Aguilar

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it. The principal teaching objectives are to gain an understanding of the impact a strong culture can have on strategic decisions and to consider how... View Details

Keywords: Organizational Culture; Management Systems; Organizational Structure; Business Growth and Maturation; Corporate Strategy; Growth Management; Health Care and Treatment; Health Industry

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

these innovations exist. (The remaining imperatives: Make value the central objective; promote novel approaches to process improvement; make consumerism really work; and decentralize approaches to problem solving.) "Health care, in terms... View Details

Keywords: by Carmen Nobel; Health

November 2002 (Revised January 2004)
Case

Martha McCaskey

By: Joshua D. Margolis and Bart J. van Dissel

Martha McCaskey, a project leader at a consulting firm, is asked to complete a project at a crucial point in her career. Successful completion of the project would gain McCaskey a promotion and a significant raise. McCaskey, however, cannot see a way to complete the... View Details

Keywords: Ethics; Values and Beliefs; Personal Development and Career; Decision Making; Problems and Challenges; Consulting Industry

Article

A Blueprint for Pharmacy Benefits Managers to Increase Value

By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary

Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details

Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Pharmaceutical Industry

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07 Feb 2020
Working Paper Summaries

The Old Boys' Club: Schmoozing and the Gender Gap

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

December 2013
Case

Clique Pens: The Writing Implements Division of U.S. Home

By: Frank V. Cespedes and James Kindley

The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details

Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry

February 2013 (Revised February 2014)
Case

Phu My Hung

By: John Macomber and Dawn H. Lau

Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details

Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

January 2024 (Revised May 2024)
Case

Generation Investment Management

By: Vikram S. Gandhi, Michael Norris and David Allen

In September 2021, the sustainable investment firm Generation Investment Management (Generation) considered whether to add Schneider Electric to the focus list of companies in which it was prepared to invest. Dedicated to promoting a sustainable world through its... View Details

Keywords: Sustainable Investing; Climate Change; Environmental Sustainability; Governance; Private Equity; Public Equity; Financial Markets; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Social Responsibility and Impact; Financial Services Industry; United Kingdom; England; London

January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading COVID's Surprising Toll on Careers of Women Scientists Research paper: The Gender Gap in Self-Promotion How Schmoozing with the Boss Helps Men Get Promoted... View Details

Keywords: by Dina Gerdeman; Health

July 1990 (Revised November 1995)
Case

Hong Kong TradeLink: News from the Second City

Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details

Keywords: Competition; Information Technology; Hong Kong

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28 Feb 2011
Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among its employees: either the View Details

Keywords: by Carmen Nobel

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

January 1998 (Revised September 2001)
Background Note

A Note on Angel Financing

By: Paul A. Gompers

Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing. View Details

Keywords: Financial Markets; Government and Politics; Financing and Loans; Financial Services Industry; United States

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

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