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- Faculty Publications (176)
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- 22 Aug 2016
- Research & Ideas
Master the One-on-One Meeting
private, conversation with each other about what’s really going on—professionally and personally. This is a routine opportunity for you, as a manager, to assess the parts (your employees) that lead to the productive whole (your...
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by Julia B. Austin
- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
Competition can bring out the best in salespeople, athletes, and participants in hot dog eating contests—but can it make employees more creative? A recent working paper by Daniel P. Gross finds that competition can motivate creative types...
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- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
co-written with James Barnett and Christine Snively. A tale of two cultures From the very start, Amazon made its name on being fast, cheap, and efficient—using data to drive its product mix and enforcing strict employee discipline to...
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- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common...
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by Boris Groysberg and Robin Abrahams
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
photographers to take inviting photos of hosts’ apartments). Following those guidelines, they were able to gradually improve their products and identify what made them resonate most with customers and suppliers. Only after that was...
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- 29 Oct 2013
- First Look
First Look: October 29
to everyday transactions like selling a house, buying a car, or landing a new contract. Wheeler also draws lessons on agility and creativity from fields like jazz, sports, theater, and even military science. Publisher's link:
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Sean Silverthorne
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
age 12. The LEGO brick played with by kids and adults around the globe came into being during Godtfred's tenure. He considered it a unique, sturdy, simple product—a system—that offered endless opportunities for creative fun, and drew up a...
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- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
restrictions on the reporter’s movements and contacts within the company. But let’s assume for the moment that the article was even-handed and accurate. It portrayed an organization with a “churn and burn” personnel strategy offering exciting jobs, View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of...
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Sean Silverthorne
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
productivity levels. But money is less meaningful as a motivator in the complex creative jobs that make up most work in our modern knowledge-based society. “With most of today’s employees, you’re trying to...
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by Dina Gerdeman
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,...
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Sean Silverthorne
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique...
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Arts;
Joint Ventures;
Investment Return;
Marketing Strategy;
Product Launch;
Product Development;
Outcome or Result;
Creativity;
Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
encourages the psychological safety necessary for cultivating a growth mindset among employees. To nurture that sense of shared purpose, as well as customer-centric thinking, participants described how they sent cross-functional or cross-level teams to observe...
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and...
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- 16 Sep 2019
- Research & Ideas
Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making
industries like biotech, you can test things along the way to see if they are feasible, but for creative ideas like a film, you can’t experiment. You have huge uncertainty and you have to think about how to manage that risk.” One way that...
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- 07 Dec 2010
- First Look
First Look: Dec. 7
variables are you tracking? How are you creating accountability for performance on those variables? (4) What strategic boundaries have you set? Does everyone know what actions are off-limits? (5) How are you generating creative tension?...
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Sean Silverthorne
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
low-skilled commercial roles. For some, this meant “going from a position of considerable autonomy and professional status to a situation in which they had to read a script from a headset, sell products over the phone, and ask permission...
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by Michael Blanding
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of...
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- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
products company decided to set a real zero climate goal instead of net zero, and how they plan to achieve it. She also describes how Seventh Generation is going beyond a carbon footprint to measure its carbon fingerprints that touch...
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by Danielle Kost
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of...
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Dina Gerdeman