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Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy... View Details

Article

The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture

By: Elizabeth J. Altman, Frank Nagle and Michael Tushman

Management research has increasingly explored the domains of ecosystems, platforms, and open/user/distributed innovation—governance structures focused on engaging with external communities. While these research areas include substantial empirical and theoretical work... View Details

Keywords: Ecosystems; Platforms; Open And User Innovation Strategy; Capabilities; Governance; Innovation Strategy; Organizational Change and Adaptation; Value Creation

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February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

excited, specifically, about mobility and the importance of it as a climate change solution. I recently joined Fermata Energy, which makes bidirectional vehicle-to-everything (V2X) charging platforms. V2X bidirectional charging platforms... View Details

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Join the MOC Affiliate Network - Institute For Strategy And Competitiveness

Affiliate Network MOC Affiliate Prospectus 2018 MOC Affiliate Prospectus 2020 MOC Impact Report MOC Impact Join the MOC Affiliate N... Join the MOC Network The MOC Affiliate Network is a group of educational institutions that teach the MOC course, a distinctive course... View Details

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

change solution. I recently joined Fermata Energy, which makes bidirectional vehicle-to-everything (V2X) charging platforms. V2X bidirectional charging platforms turn EVs into a revenue center, extending fleets' value. Fermata Energy is... View Details

November 2018 (Revised June 2019)
Case

ofo

By: Mitchell Weiss

Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details

October 2014
Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman

The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details

Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry

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Value Based Healthcare Prize - Institute For Strategy And Competitiveness

Europe, which as an independent platform shares, creates, and disseminates experiences and knowledge on implementing Value Based Healthcare delivery. The Prize seeks to recognize those projects that have adopted a fundamentally new line... View Details

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

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MOC Network reaches 20 year milestone - Institute For Strategy And Competitiveness

location. Universities and individual research institutes in the MOC Affiliate Network serve as platforms for support in collaborative efforts for competitiveness upgrading. This report captures the history of the network and shares... View Details

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

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24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing View Details

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The MOC Affiliate Network Impact - Institute For Strategy And Competitiveness

About the MOC Affiliate Network Influence Beyond the Classroom The MOC Affiliate Network has evolved beyond just a platform for teaching and research to become a tool to influence and support economic development around the world. The... View Details

November–December 2020
Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan

As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details

Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms

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The New Role for Government & NGOs - Institute For Strategy And Competitiveness

implementing new shared value business models Governments Tax and regulate business; operate social programs Make platform investments and support shared value strategies; regulate to encourage shared value solutions Companies Donate to... View Details

October 2020
Supplement

OpenIDEO (B)

By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik

In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe... View Details