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Show Results For
- All HBS Web
(655)
- People (2)
- News (209)
- Research (316)
- Multimedia (1)
- Faculty Publications (58)
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- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
Farronato, a Harvard Business School assistant professor, and Andrey Fradkin, postdoctoral fellow at the Initiative on the Digital Economy at the Massachusetts Institute of Technology. "You might find a Fifth Avenue apartment or a View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate directly into clicks and purchases by placing a product before... View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in... View Details
Keywords: by James Heskett
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
well-known software retailer, not only launched Egghead.com but also placed all of its eggs in the Internet basket by closing its entire chain of stores. Still, established firms have been relatively slow to jump on the Internet fast... View Details
Keywords: by Peter Jacobs
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
place in the private sector, the owners would probably hold the stock until the company was in robust health. The realized price on the stock would then in all likelihood be higher. But the Obama administration has made it clear that as a... View Details
- 22 Dec 2015
- First Look
December 22, 2015
manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
selected through exit early in their careers, made time allocation decisions such as delayed marriage, and tended to migrate to places that were conducive to innovation. Father's income was positively correlated with becoming an inventor,... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
tried installing video terminals in one of its restaurants to allow patrons to place their own orders. Younger customers loved them, but older people preferred to talk with human attendants. I recently tested an on-line banking system and... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
- 27 Mar 2007
- First Look
First Look: March 27, 2007
Working PapersFrom Manufacturing to Design: An Essay on the Work of Kim B. Clark Authors:Sylvain Lenfle and Carliss Y. Baldwin Abstract Kim Clark occupies a unique place in management scholarship. As a member of the Technology and... View Details
Keywords: Martha Lagace
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
To compete with truly 'sticky' customer service, you're going to need to get creative . . ." Jim Coyle suggests that this may involve putting in place effective service recovery programs that "fix problems when they are brought... View Details
Keywords: by James Heskett
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
polling places on election day. This policy of inclusion meant that voting records were set in the general election and the primaries. Fifth, his advertising messages and his tone and demeanor throughout the campaign consistently... View Details
Keywords: by John Quelch
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
demographics, they are increasingly comfortable with some of the brand risks of what that might mean. But Internet advertising still doesn't perform very well, and that's a challenge. How do you serve the right ads to the right user and... View Details
Keywords: by Martha Lagace
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
uncover in the data. We show that inventors were highly educated and that father’s income and education were important intergenerational transmission channels. Inventors tended to migrate to places that were conducive to innovation, and... View Details
Keywords: Sean Silverthorne
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
supply contamination, etc.), as long as production takes place in a state or other legal jurisdiction with a history of sensible oil and gas production regulations and regulatory capacity in-place to enforce those regulations. “Cleaning... View Details
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff