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February 2010 (Revised April 2010)
Case

Merger Integration at Bank of America: The TrustWeb Project

By: Gary P. Pisano and Bradley R. Staats

This case explores project management in a large organization through the eyes of a young project manager, Mike Morris. Morris is tasked with leading a project within the overall merger integration effort at Bank of America. Morris encounters difficulties with managing... View Details

Keywords: Experience and Expertise; Management Skills; Business Processes; Projects; Business and Stakeholder Relations; Banking Industry; United States

September 2005
Case

IBM Network Technology (A) (Abridged)

By: Michael L. Tushman

An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. Exemplifies how organizational design and... View Details

Keywords: Organizational Design; Management Teams; Leadership Style; Growth and Development; Growth and Development Strategy; Employees; Information Technology Industry

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

November 2001 (Revised October 2004)
Case

IBM Network Technology (A)

By: Michael L. Tushman and Robert C Wood

An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details

Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

attention and energies on maximizing profit and financial value. This exclusive focus on profit and shareholder value maximization has led to environmental destruction and the concentration of wealth and power within the hands of View Details

Keywords: by Dina Gerdeman

June 2018
Teaching Note

Sandra Brown Goes Digital

By: Rosabeth Moss Kanter and Jonathan Cohen

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details

Keywords: Change Leadership; Change Management; Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Health Care Industry; Career Path; Innovation; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Quality

April 2011 (Revised September 2011)
Case

BlackRock Solutions

By: Kenneth A. Froot and Scott Waggoner

The BlackRock Solutions case examines the different functions and economics of a global asset manager's value chain, with particular emphasis on the "money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle... View Details

Keywords: Investment Management; Strategic Vision; Organizational Behavior; Economies Of Scale And Scope; Unbundling Of Services; Strategic Planning; Risk Management; Financial Management; Asset Management; Competitive Advantage; Value; Corporate Strategy; Organizational Culture; Investment; Financial Strategy

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

critical decision for leaders seeking to strike the right balance between the needs of the core business and the need for growth is how they situate new growth efforts within the company. You need to make sure the teams are talking and... View Details

Keywords: by Paul Michelman

21 Aug 2000
Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

exists." "What better way is there to approach questions?" observed Jonathan Coles, whose company, Mavesa, a Venezuela-based food manufacturer, has been the subject of seven different cases. "It also limits the... View Details

Keywords: by Martha Lagace

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

11 Jan 2000
Research & Ideas

Calling All Managers: How to Build a Better Call Center

call centers, with their attendant voice response units (VRUs—also known as automated voice response systems), need not be so inefficient. When a company manages its call center well, effectively linking... View Details

Keywords: by Martha Lagace; Service; Financial Services

07 Apr 2011
What Do You Think?

When Should the Public Sector Take Over in a Meltdown?

argues for the "public's right to know," but suggests two other questions in assessing the need for a takeover: "What's the cause of the problem? And what are the public interests at stake?" Gerald Nanninga suggests... View Details

Keywords: by Jim Heskett; Energy; Utilities

October 1988 (Revised October 1989)
Background Note

Aspects of Marketing Organization: An Introduction

By: Frank V. Cespedes

Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers how the nature... View Details

Keywords: Marketing Strategy

January 2001 (Revised May 2003)
Case

Novartis Pharma: The Business Unit Model

By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis

In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details

Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

young firms, given the uncertainties that were a natural part of the entrepreneurial process," Lerner explained. "General Doriot's idea was to create a new kind of View Details

Keywords: by James E. Aisner; Financial Services

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details