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- All HBS Web (815)
- Faculty Publications (286)
- October 1998 (Revised December 2001)
- Case
Procter & Gamble: Always Russia
P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to...
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Arnold, David J. "Procter & Gamble: Always Russia." Harvard Business School Case 599-050, October 1998. (Revised December 2001.)
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges...
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Keywords:
by Carmen Nobel
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games...
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Keywords:
Internet Marketing;
Online Consumer Reviews;
Word Of Mouth;
Long Tail;
Internet and the Web;
Marketing Reference Programs;
Digital Marketing;
Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- September 2000 (Revised January 2016)
- Case
Netflix (2000)
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs...
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Keywords:
Business Model;
Contracts;
Initial Public Offering;
Cash Flow;
Service Delivery;
Financial Strategy;
Web Services Industry
Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised January 2016.)
- Web
FAQs - MBA
greater Boston area, which is one of the largest biotech clusters in the world. Through courses like the Life Sciences, Ethics, and Management seminar, students interact with industry leaders, who discuss challenges they have faced in...
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- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;...
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- February 1991
- Case
Burlington Northern: The ARES Decision (B)
By: Julie H. Hertenstein and Robert S. Kaplan
The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development...
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Keywords:
Accounting Audits;
Restructuring;
Cost vs Benefits;
Decision Choices and Conditions;
Borrowing and Debt;
Capital Budgeting;
Projects;
Technology Adoption;
Service Industry
Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (B)." Harvard Business School Case 191-123, February 1991.
- September 1993 (Revised January 1996)
- Case
Kumon Educational Institute USA
The vice president of operations at Kuman Educational Institute USA is faced with the pressures of transferring a successful Japanese educational service concept to the United States. Kumon, a for-profit after-school supplementary educative center, specializes in...
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Loveman, Gary W. "Kumon Educational Institute USA." Harvard Business School Case 694-032, September 1993. (Revised January 1996.)
- February 1989 (Revised August 1989)
- Case
Portman Hotel Co.
A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,...
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Keywords:
Business or Company Management;
Service Delivery;
Employees;
Accommodations Industry;
Asia;
North America
Heckscher, Charles C. "Portman Hotel Co." Harvard Business School Case 489-104, February 1989. (Revised August 1989.)
- November 2011 (Revised September 2012)
- Case
Underwater Engineer at Intel Corporation
Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and...
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Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
- October 2004 (Revised October 2005)
- Case
ORIX KK: Incentives in Japan
In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and...
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Keywords:
Performance Evaluation;
Cross-Cultural and Cross-Border Issues;
Compensation and Benefits;
Financial Services Industry;
Japan
Beaulieu, Nancy D., and Aaron Zimmerman. "ORIX KK: Incentives in Japan." Harvard Business School Case 905-013, October 2004. (Revised October 2005.)
- August 2013 (Revised November 2015)
- Case
Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?
By: Luis M. Viceira and Emily A. Chien
In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details
Keywords:
Risk Management;
Asset Management;
Insurance;
Retirement;
Financial Services Industry;
Financial Services Industry
Viceira, Luis M., and Emily A. Chien. "Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?" Harvard Business School Case 213-126, August 2013. (Revised November 2015.)
- 2016
- Book
Slavery's Capitalism: A New History of American Economic Development
By: Sven Beckert and Seth Rockman
During the nineteenth century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism...
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Beckert, Sven and Seth Rockman, eds. Slavery's Capitalism: A New History of American Economic Development. Philadelphia: University of Pennsylvania Press, 2016.
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
to study education through the lenses of your research on innovation. How did you come to approach the problem in this way, and what makes the analysis of public education similar to, and different from, other industries you have studied...
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- Web
The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
studies from methodological and ideological perspectives; others find the overarching questions and theories of the time have new relevance in light of the current focus on collaborative management. The experiments remain a telling case...
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- 16 Jun 2016
- Blog Post
Digging Into Data: Making A Career Change
interesting data trend you have seen? Many students come to HBS wanting to learn about industries and functions that differ from what they experienced before school. In fact, 61% of students from the Class of 2015 who accepted full-time...
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- March 2014
- Case
Managing Change at Axis Bank (A)
By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many...
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Keywords:
Change Management;
Transformation;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Style;
Leading Change;
Valuation;
Finance;
Banks and Banking;
Financial Services Industry;
Financial Services Industry;
India
Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (A)." Harvard Business School Case 114-082, March 2014.
- November 2013
- Case
IdentiGEN
By: Ray A. Goldberg and Matthew Preble
Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being...
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Keywords:
Animal-Based Agribusiness;
Agribusiness;
Supply Chain Management;
Agriculture and Agribusiness Industry;
Canada;
United Kingdom;
United States;
Republic of Ireland
Goldberg, Ray A., and Matthew Preble. "IdentiGEN." Harvard Business School Case 914-408, November 2013.
- October 2015
- Teaching Note
Clef Company: Turnover
Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among...
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- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
companies defined a new business model of success. Q: Explain the relationship between the leadership styles of airline CEOs and the industry's "contextual landscape"? A: Our study of the airline industry helps to shed View Details