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Show Results For
- All HBS Web
(476)
- People (1)
- News (93)
- Research (272)
- Events (3)
- Multimedia (5)
- Faculty Publications (124)
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- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
and when it would make sense or not. Marketers may be holding the naïve intuition that consumers will overlook smaller price parts and digest partitioned deals more easily. But our research shows to the contrary that partitioning will... View Details
- 01 Sep 2009
- First Look
First Look: September 1
started. But it faced many questions as the ventures grew and started to win their first customers. How should NBI handle the transition of the venture back to a mainstream division within Intel? Purchase this case: http://cb.hbsp.harvard.edu/cb/product/608100-PDF-ENG... View Details
Keywords: Martha Lagace
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs and exclusive content affect... View Details
- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
the importance of building in opportunities to measure the costs and benefits. "A skeptic of regulation would say that SOX wasn't needed at all, that the system would have fixed itself," he continues. "But what was the cost of fraud to the overall... View Details
- 07 Apr 2008
- Research & Ideas
The Debate over Taxing Foreign Profits
foreign income from taxation. The intuition for this is that tax rules should leave "who owns what" undistorted. If countries impose worldwide taxation, then the highest-productivity buyers may be handicapped by their tax... View Details
Keywords: by Sean Silverthorne
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
course? Michael Luca: A deeper appreciation of the ways in which small—and sometimes subtle—changes in the way a process or product is structured can make a difference. Our intuition about these effects can also be off, which is why... View Details
Keywords: by Dina Gerdeman
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
result would be a stronger country with a growing supply of well-paying jobs. In forming ARD, its founders were guided by an intuitive understanding of the dynamics of entrepreneurship. They realized that organizations with "enormous... View Details
Keywords: by Spencer E. Ante
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
exploring how they cope with intuitive doubts that emerge as they try to make critical, high-stakes decisions. I'm also working with my colleagues Amy Edmondson and Richard Bohmer on a paper that examines the flawed decision-making that... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights? Purchase this... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- What Do You Think?
When Business Performance Falters, is Culture Change the Fix?
tackle tough business challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work.” They then suggest that “it makes intuitive sense to look at culture as an outcome—not a cause or a... View Details
Keywords: by James L. Heskett
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
behavior, they do a search on Google when they are ready to make a decision," says Gupta. "So search ads get all the credit for the sale. But search ads are at the bottom of the [purchase] funnel; display ads are at a higher level. Everybody in the industry View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
While IT provides "very good, detailed, fact-based data," according to Berg, nothing substitutes for walking the stores to get an intuitive sense of how things are working out. Added conference participant Paul Kastner of... View Details
Keywords: by Working Knowledge editors
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
conducted by [Mareike] Wieth and [Rose] Zacks has shown people are very good at making intuitive decisions at times when they are not at their best according to their circadian clock. In this research participants showed greater insight... View Details
Keywords: by Martha Lagace
- 23 Feb 2015
- Research & Ideas
How to Break the Expert’s Curse
pass their knowledge on to followers. "It's not something we do naturally," Zhang says. "Once we get good at something, our intuition is not to say, 'OK, let me go see how it feels to be bad at it again.' But the findings suggest that if... View Details
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
(reading the plan, talking to people they know ) and others granting a meeting without looking at the plan at all. Some angels rely on their intuition while others crunch a lot of numbers. Almost all angels source carefully, make good use... View Details
Keywords: by David Amis & Howard Stevenson
- 10 Nov 2015
- First Look
November 10, 2015
alpha-test of the service and completed an in-depth survey of potential customers to explore the market. Most of the feedback was positive, which confirmed Berger's intuition about this market opportunity. Berger had found a more... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
revenue effect (increased payment from higher-ranked advertisers like A can exceed the direct effect (increased payment by the lowest-ranked advertiser, i.e., B. So minimum bids matter even more than intuition suggests. Other Google... View Details
- 07 Jun 2011
- First Look
First Look: June 7
people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude that energy problems do not exist or are not severe enough to merit action. Third, we interpret... View Details
Keywords: Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
alpha test of the service and completed an in-depth survey of potential customers to explore the market. Most of the feedback was positive, which confirmed Berger's intuition about this market opportunity. Berger had found a more... View Details
Keywords: Sean Silverthorne
- 28 Jul 2015
- First Look
First Look: July 28, 2015
some ways in which firms' business models may impact their negotiation outcomes. Several of the proposed pathways work intuitively through the intrinsic characteristics (motivation, personality, etc.) of agents negotiating on behalf of... View Details
Keywords: Carmen Nobel