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Show Results For
-
All HBS Web
(12,358)
- People (20)
- News (1,647)
- Research (9,110)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,517)
- March 1996 (Revised April 2006)
- Case
Global Equity Markets: The Case of Royal Dutch and Shell
By: Kenneth A. Froot and Andre F. Perold
Royal Dutch and Shell common stocks are securities with linked cash flow, so that the ratio of their stock prices should be fixed. In fact, the ratio is highly variable, moving with the markets where the securities are intensively traded. Royal Dutch trades more...
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Keywords:
International Equity Markets;
International Cost Of Capital;
Cross-border Valuation;
International Finance;
Equity;
Cost of Capital;
Valuation;
Cash Flow
Froot, Kenneth A., and Andre F. Perold. "Global Equity Markets: The Case of Royal Dutch and Shell." Harvard Business School Case 296-077, March 1996. (Revised April 2006.)
- February 2001
- Background Note
National Innovation Systems and Comparative Industry Evolution
Discusses U.S. and Japanese innovation systems. Illustrates these with comparative studies of computer and pharmaceutical industries. Probes effects of labor, capital, and customer market institutions on these sectors in the United States and Japan.
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Keywords:
Industry Growth;
Innovation and Invention;
Computer Industry;
Computer Industry;
Japan;
United States
Chesbrough, Henry W., and Gillian Morris. "National Innovation Systems and Comparative Industry Evolution." Harvard Business School Background Note 601-049, February 2001.
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907....
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Keywords:
Management;
Corporate Strategy;
Problems and Challenges;
Brands and Branding;
Business History;
Globalization;
Acquisition;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
France;
United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- 1993
- Chapter
Telecommunications: Deregulation and Globalization
By: R. H.K. Vietor and D. B. Yoffie
Keywords:
Globalized Markets and Industries;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Policy;
Telecommunications Industry
Vietor, R. H.K., and D. B. Yoffie. "Telecommunications: Deregulation and Globalization." In Beyond Free Trade: Firms, Governments, and Global Competition, edited by D. B. Yoffie. Boston, MA: Harvard Business School Press, 1993.
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- March 2009
- Teaching Note
Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)
By: Willy C. Shih
Teaching Note for [609089].
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- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
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Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the...
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Keywords:
Marketing Strategy;
Salesforce Management;
Distribution Channels;
Price;
Product Positioning;
Customer Relationship Management;
Profit;
Revenue;
Cost vs Benefits;
Policy;
Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- December 2004 (Revised August 2006)
- Case
Brcko and the Arizona Market
By: Bruce R. Scott and Edward Murphy
Explores the role of the U.S. military in facilitating the establishment of a spectacularly successful free trade area in one of the most devastated areas of Bosnia. NATO's imposition of law and order, plus protection from local political protection rackets, led to...
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Keywords:
Developing Countries and Economies;
Trade;
Economic Growth;
Industry Growth;
Government Legislation;
Emerging Markets;
Bosnia and Hercegovina;
United States
Scott, Bruce R., and Edward Murphy. "Brcko and the Arizona Market." Harvard Business School Case 905-411, December 2004. (Revised August 2006.)
- Web
The new industrial state? | Institute for Business in Global Society
Global Leadership Roundtable in Washington, D.C., used these case studies to debate the impact of industrial policy on American business and on the overall relationship between...
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- 2022
- Working Paper
What Triggers National Stock Market Jumps?
By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon
We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an...
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Keywords:
Uncertainty;
Policy Uncertainty;
Stock Market;
Financial Markets;
Volatility;
Risk and Uncertainty;
Policy;
Newspapers
Baker, Scott R., Nicholas Bloom, Steven J. Davis, and Marco Sammon. "What Triggers National Stock Market Jumps?" Working Paper, February 2022.
- 27 Aug 2013
- Working Paper Summaries
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
- March 2003
- Article
Creditor Rights, Enforcement, and Debt Ownership Structure: Evidence from the Global Syndicated Loan Market
By: Benjamin C. Esty and William L. Megginson
Esty, Benjamin C., and William L. Megginson. "Creditor Rights, Enforcement, and Debt Ownership Structure: Evidence from the Global Syndicated Loan Market." Journal of Financial and Quantitative Analysis 38, no. 1 (March 2003): 37–59.
- February 1992 (Revised January 1999)
- Background Note
Selected Profitability Data on U.S. Industries and Companies
Describes the importance of industry structure and competitive positioning to the profitability of U.S. corporations between 1981 and 1994. Cites recent research indicating that persistent industry differences and persistent competitor differences account for 19% and...
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McGahan, Anita M. "Selected Profitability Data on U.S. Industries and Companies." Harvard Business School Background Note 792-066, February 1992. (Revised January 1999.)
- 2013
- Article
Industry Equilibrium with Open-Source and Proprietary Firms
By: Gaston Llanes and Ramiro de Elejalde
We present a model of industry equilibrium to study the coexistence of open-source and proprietary firms. Two novel aspects of the model are (i) participation in open source arises as the optimal decision of profit-maximizing firms, and (ii) open-source and proprietary...
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Keywords:
Open Source Distribution;
Balance and Stability;
Software;
Knowledge Management;
Supply and Industry;
Collaborative Innovation and Invention;
Research and Development;
Cooperation
Llanes, Gaston, and Ramiro de Elejalde. "Industry Equilibrium with Open-Source and Proprietary Firms." International Journal of Industrial Organization 31, no. 1 (January 2013): 36–49.
- September 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (A): Globalization
Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a...
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Keywords:
Change;
Globalization;
Global Strategy;
Business or Company Management;
Problems and Challenges;
Perspective;
Pharmaceutical Industry
Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
- 2014
- Article
Executive Compensation and Human Capital Investments Through Industry Selection
By: Boris Groysberg and Eric Lin
We use proprietary data capturing compensation levels of executives placed by a global search firm to investigate how executives evaluate rewards and risks of human capital investment choices. Our findings suggest that more isolated industries with lower opportunity to...
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Groysberg, Boris, and Eric Lin. "Executive Compensation and Human Capital Investments Through Industry Selection." Academy of Management Annual Meeting Proceedings (2014).
- June 2020
- Teaching Note
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
View Details
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by...
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Keywords:
Market Research;
Consumer Marketing;
Brands;
Food;
Marketing Strategy;
Consumer Behavior;
Forecasting and Prediction;
Product Launch;
Brands and Branding;
Retail Industry;
Retail Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.