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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
its consumer tissue products business. Management was quite open in declaring this goal. However, experience suggests that investors and analysts generally reward promises of revenue growth much less than they do evidence of cost...
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Keywords:
by Stuart C. Gilson
- December 2019 (Revised June 2021)
- Case
Mãe Terra and Unilever (A)
By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B...
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Keywords:
Mergers & Acquisitions;
Brand Management;
Sustainability;
Mergers and Acquisitions;
Mission and Purpose;
Social Enterprise;
Corporate Governance;
Governing and Advisory Boards;
Environmental Sustainability;
Organizational Culture;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Brazil;
Latin America
Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2021.)
- Blog Post
Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again
Now that more people can shop directly for their own health insurance under the Affordable Care Act, they have been transformed from potential patients to consumers, and like any other consumers of goods or services, they want to know if what they're buying is any... View Details
Herzlinger, Regina E. "Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again." Huffington Post, The Blog (March 24, 2014). http://www.huffingtonpost.com/regina-e-herzlinger/health-care-transparency_b_5022531.html.
- June 2011 (Revised May 2012)
- Case
Reckitt Benckiser: Fast and Focused Innovation
By: Rebecca M. Henderson and Ryan Johnson
Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth...
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Keywords:
Mergers and Acquisitions;
Global Strategy;
Innovation Leadership;
Leadership Style;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Performance Improvement;
Commercialization;
Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
- July 2019
- Case
Four Products: Predicting Diffusion (2019)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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Keywords:
Diffusion Processes;
Product Adoption;
Marketing;
Forecasting and Prediction;
Demand and Consumers;
Product;
Adoption;
Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
- 21 Nov 2022
- Research & Ideas
Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers
Online shopping features that let consumers pay for goods in interest-free installments exploded during the pandemic, but new research questions the riskiness of such services: Are people getting in over...
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- February 2008
- Case
Campbell Soup Company: Selling Channel Innovation to Customers
Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and...
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Keywords:
Information Technology;
Distribution Channels;
Order Taking and Fulfillment;
Manufacturing Industry;
Food and Beverage Industry
Ton, Zeynep. "Campbell Soup Company: Selling Channel Innovation to Customers." Harvard Business School Case 608-141, February 2008.
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese...
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Keywords:
Distribution;
Multinational Firms and Management;
Internet and the Web;
Marketing Communications;
Brands and Branding;
Consumer Products Industry;
China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- 2011
- Other Unpublished Work
Aligning Collective Production with Demand: Evidence from Wikipedia
Economic markets align supply and demand through prices. However, many social phenomena lack pricing to inform producers about consumer demand. This can lead to the over- or under-production of certain goods and services. In this paper, I propose a social mechanism...
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Gorbatai, Andreea Daniela. "Aligning Collective Production with Demand: Evidence from Wikipedia." 2011.
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that media coverage on Facebook was...
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by John Deighton
- February 2023
- Supplement
Graphic Packaging: Project Cowboy (A) Courseware
By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to...
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Keywords:
Sean Silverthorne
- November 2023
- Case
From Imitation to Innovation: Zongshen Industrial Group (Abridged)
By: Willy Shih and Nancy Dai
Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium...
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Keywords:
Disruptive Innovation;
Growth and Development Strategy;
Organizational Change and Adaptation;
Competitive Strategy;
Supply Chain;
Product Positioning;
Manufacturing Industry;
Motorcycle Industry;
China
Shih, Willy, and Nancy Dai. "From Imitation to Innovation: Zongshen Industrial Group (Abridged)." Harvard Business School Case 624-056, November 2023.
- September 2021
- Case
Tonya Thayer
By: David Fubini
Tonya Thayer, Senior Partner and leader of the Consumer Package Goods practice at Sinclair Consulting, must evaluate Alan Henderson, a Principal (junior) Partner and a key member within CPG, as the six-month update on his progress and development nears. While prior...
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Keywords:
Advice Giving;
Performance Review;
Performance Evaluation;
Personal Development and Career
Fubini, David. "Tonya Thayer." Harvard Business School Case 422-022, September 2021.
- August 2018
- Case
Four Products: Predicting Diffusion (2018)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
View Details
Keywords:
Diffusion Processes;
Product Adoption;
Marketing;
Forecasting and Prediction;
Demand and Consumers;
Adoption;
Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2018)." Harvard Business School Case 519-018, August 2018.
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
underpayment, where underpaid workers retaliate against their employers in proportion to their underpayment, but overpaid workers rationalize the overpayment away." The research results dovetails with what CEOs of some big retail companies like Costco and the...
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- January 2016
- Case
COFCO
By: David E. Bell and Natalie Kindred
In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market...
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Keywords:
China;
Consumer Products;
Commodities;
Commodity Trading;
Grain Trade;
Globalization;
Internationalization;
Mergers And Acquisitions;
Foreign Acquisitions;
COFCO;
Frank Ning;
Gaoning;
Nidera;
Noble;
Competition;
Branded Products;
Food;
Markets;
Marketing;
Business and Government Relations;
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Policy;
Trade;
Goods and Commodities;
Food and Beverage Industry;
China
- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend...
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- November 2021
- Case
The Wolf in Cashmere: LVMH's Bid to Acquire Tiffany
By: Stuart C. Gilson and Sarah L. Abbott
In November 2019, the iconic U.S. jeweler Tiffany agreed to be acquired by the luxury goods conglomerate LVMH. The $16.6 billion transaction was scheduled to close in mid-2020. However, in 2020, the global COVID-19 pandemic took a toll on the luxury goods sector. In...
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Keywords:
Mergers & Acquisitions;
Luxury Brand;
COVID-19 Pandemic;
Mergers and Acquisitions;
Health Pandemics;
Lawsuits and Litigation;
Consumer Products Industry;
United States;
Europe
Gilson, Stuart C., and Sarah L. Abbott. "The Wolf in Cashmere: LVMH's Bid to Acquire Tiffany." Harvard Business School Case 222-054, November 2021.
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead....
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