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- All HBS Web
(2,663)
- People (8)
- News (863)
- Research (1,350)
- Events (6)
- Multimedia (13)
- Faculty Publications (500)
- 17 Mar 2022
- Video
HBS Case Studies: Untold Stories of Entrepreneurs
- February 2011 (Revised December 2012)
- Case
Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
- February 2014 (Revised October 2019)
- Case
Should Corporate Profits Be Taxed? (A)
By: Matthew Weinzierl, Katrina Flanagan and Michael Cianellli
Taxing corporations is popular, but why? Corporations do not bear the burden of taxes, people do, and the incidence of the corporate income tax burden is likely to be far different from what many of its supporters assume.
Instructors may also obtain a Teaching... View Details
Instructors may also obtain a Teaching... View Details
Keywords: Economic Versus Statutory Incidence; Basics Of Corporate Taxation; Business Ventures; Taxation; Profit
Weinzierl, Matthew, Katrina Flanagan, and Michael Cianellli. "Should Corporate Profits Be Taxed? (A)." Harvard Business School Case 714-033, February 2014. (Revised October 2019.)
- 23 Aug 2019
- News
Can capitalism be saved by a concept born in Boston?
- 26 Sep 2014
- News
Makers, unite
- 13 Jun 2019
- News
Uber Must Go Slow When Drivers Rate Riders
- December 16, 2019
- Article
Why Your Startup Won't Last
By: Ranjay Gulati and Vasundhara Sawhney
Why do some startups that have crossed the threshold of “product-market fit” and have a viable business model still fail? This article begins by exploring the argument that most startups need more professionalization to thrive. Founders resist putting in place... View Details
Gulati, Ranjay, and Vasundhara Sawhney. "Why Your Startup Won't Last." HBR Ascend (December 16, 2019).
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
were only logical creatures, this would not be a problem. But we are not. Far from it . We see this problem all the time when people are trying to help an organization deal with a changing environment or to exploit a new and significant... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- March 1995 (Revised March 1995)
- Case
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
By: David J. Collis and Elizabeth Wynne Johnson
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details
Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy
Collis, David J., and Elizabeth Wynne Johnson. "Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd." Harvard Business School Case 795-041, March 1995. (Revised March 1995.)
- 21 Jun 2016
- News
Beyond the Holacracy Hype
- April 1992 (Revised June 1993)
- Case
Biotechnology Strategies in 1992
Describes the strategies of biotechnology companies which face similar uncertainties and illustrates different types of strategic responses to uncertainty. Each firm faces the strategic issues of which end-use industries to choose, how broad their product line should... View Details
Teisberg, Elizabeth O. "Biotechnology Strategies in 1992." Harvard Business School Case 792-082, April 1992. (Revised June 1993.)
- 22 Jul 2014
- News
What Impact? Resist Taking Credit for Results You Can't Achieve
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals to students from 15+ MBA... View Details
Keywords: Entertainment / Media / Sports
- May–June 2023
- Article
Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut
By: Fabrizio Fantini and Das Narayandas
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details
Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
- March 2013
- Case
Robin Ash and Printzhof Press
By: Frank V. Cespedes and Lynda St. Clair
Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details
Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry
Cespedes, Frank V., and Lynda St. Clair. "Robin Ash and Printzhof Press." Harvard Business School Brief Case 913-554, March 2013.
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
to research and write this case? A: I came across the company during some of my travels in South India. It was so unusual to find "first-world health care at emerging-market prices" as the case says. Often better care—by which I mean technologically... View Details
- 10 Jul 2017
- News