Donald - Publications - Faculty & Research

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

and discourse about former President Donald Trump’s Twitter usage was heated. “So, all the discussion was about the perils of social media,” says Pacelli, the Gerald Schuster Associate Professor of Business Administration. “We wanted to... View Details

Keywords: by Kasandra Brabaw; Technology

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

When US Supreme Court Justice Ruth Bader Ginsburg died in 2020, Harvard Business School Assistant Professor Edward Chang noticed something interesting: To fill the vacancy, then-President Donald Trump replaced Ginsburg with another woman,... View Details

Keywords: by Michael Blanding

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details

Keywords: by Dina Gerdeman

01 Mar 2019
News

The Burden Legacy

airline industry at MIT and was an aviation business analyst until the early 1940s. His impact on HBS began in 1942 when he partnered with Dean Donald K. David to establish the HBS Research Program on Aviation; he chaired its advisory... View Details

Keywords: Linda Kush

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

" Take, for example, marine biologist Rachel Carson, who alerted the public to the dangers of pesticides in the 1950s; Donald Trump, who, throughout 2016, rallied citizens around the slogan “Make America Great Again;” or Teresa... View Details

Keywords: by Carmen Nobel

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

perpetrator’s mission. Some examples of collaborators include those assistants and actors who kept silent even as movie producer Harvey Weinstein assaulted women. Also in this category, says Bazerman, are legislators like Lindsay Graham and Mitch McConnell who... View Details

Keywords: by Pamela Reynolds

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

long-term success may depend on how much its customers feel safe going back into the water. When the company first shut down in March 2020, many cruise executives were hopeful that governments would lift restrictions, and they would sail again by October 2020.... View Details

Keywords: by Michael Blanding; Travel

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

held. But having no stock price is a double-edged sword, as the case of Donald Salter Communications Inc. illustrates, since it is then harder to give managers incentives to maximize value during the restructuring. View Details

Keywords: by Stuart C. Gilson

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

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Partners - Case Method Project

IL 6 of 34 Cristen Chapman Hancock College Prep High School Chicago, IL IL 7 of 34 Zack Crandall Buffalo Grove High School Buffalo Grove, IL IL 8 of 34 Donald Davis George Washington High School Chicago, IL Subjects: Honors US History... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

posted a dance to Lizzo’s “About Damn Time,” other fans imitated the dance, others elaborated on the imitations, and eventually Lizzo began using the dance in stage performances. Poking fun at politicians. Fans recast the meaning of video clips in the news. Politicians... View Details

Keywords: by John Deighton and Leora Kornfeld

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Teacher Profiles - Case Method Project

Subjects: AP U.S. Government, Standard U.S. Government, Grade 12 AP and Standard Economics, Grade 10 World History MA Larry David Lexington High School Lexington, MA Subjects: AP U.S. History, AP U.S. Government, U.S. History IL Donald... View Details

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Marketing Awards & Honors - Faculty & Research

Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas. Shunyuan Zhang : Winner of the 2024 Donald R. Lehmann Award from the... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

you they would pay more than they’re actually willing to pay. They say they would choose something that they don’t actually choose in practice,” says James Brand, an economist for Microsoft, who cowrote the working paper with Israeli and View Details

Keywords: by Kristen Senz

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Aldrich Hall | About

eliminated from the 1920s campus construction for economic reasons, and growing enrollments in the wake of World War II stretched the limits of provisional facilities in Baker and Carpenter Halls. With extensive input from Dean Donald K.... View Details

01 Jun 2004
News

Runner-Up and Lovin’ It

Ã...ÃÂ¸ber-mogul Donald Trump. Twenty-two million people tuned in for the live final episode when Trump fired Jackson — “too textbook” — and hired cigar entrepreneur Bill Rancic. So what’s next? “I’m taking advantage of every kind of... View Details

Keywords: The Apprentice; Corporate Services

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Teele Hall | About

Production Board and, later, was a member of the three-person team that developed the Industrial Mobilization Plan of 1947. In 1946, Teele was appointed Associate Dean at HBS and worked closely with Dean Donald K. David before succeeding... View Details

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The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

sales would fall, and Land would have to let go of hundreds of employees. Land's patent attorney Donald Brown explained, "Before the end of the War Dr. Land had decided that the expansion of the company's business could most readily be... View Details

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

spirituality in business. Can Spirituality Drive Success? Should It? In a session exploring how spirituality can lead to business success, panelist Tony Schwartz confessed to one distinction: he was perhaps the only person in the world who was "driven to the... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

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