Filter Results:
(1,501)
Show Results For
- All HBS Web
(2,730)
- People (5)
- News (576)
- Research (1,501)
- Events (17)
- Multimedia (32)
- Faculty Publications (1,151)
Show Results For
- All HBS Web
(2,730)
- People (5)
- News (576)
- Research (1,501)
- Events (17)
- Multimedia (32)
- Faculty Publications (1,151)
Sort by
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. With the explosion of View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
phone from those who fear the technology will be used to capture personal information. Bigbelly aims to add digital advertising to its connected waste and recycling stations. While their ads are static for... View Details
- June 2024
- Teaching Note
Maven Clinic: Women's Health in the Digital Age
By: Ariel D. Stern and Sarah Mehta
Teaching note to accompany “Maven Clinic: Women’s Health in the Digital Age” (case no. 620-035) View Details
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- November 2018 (Revised April 2019)
- Case
Nike: Changing the Sneakers Game
By: Anita Elberse, Bryce Aiken and Howard Johnson
“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details
Keywords: Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile and Wireless Technology; Strategy; Marketing Strategy; Innovation and Invention; Management; Sports; Entertainment; Digital Strategy; Apparel and Accessories Industry
Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
- May 2015
- Case
Pricing in a Digital World (2015)
By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
- 2016
- Book
The Content Trap: A Strategist's Guide to Digital Change
By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Anand, Bharat. The Content Trap: A Strategist's Guide to Digital Change. New York: Random House, 2016.
- September 2016 (Revised September 2016)
- Case
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details
Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web
Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Case 517-002, September 2016. (Revised September 2016.)
- October 2023
- Case
CornerUp: Digitizing the Corner Store
By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
- Summer 2024
- Article
The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms
By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu
In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details
Halaburda, Hanna, Jeffrey Prince, D. Daniel Sokol, and Feng Zhu. "The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms." Journal of Economics & Management Strategy 33, no. 2 (Summer 2024): 269–275.
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- March 2020
- Case
Maven Clinic: Women's Health in the Digital Age
By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Technology Industry; Technology Industry; United States
Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
- November 2000
- Case
SATELLIFE: Bridging the Digital Divide
By: V. Kasturi Rangan and Howard Reitz
Rangan, V. Kasturi, and Howard Reitz. "SATELLIFE: Bridging the Digital Divide." Harvard Business School Case 501-020, November 2000.
- February 2022
- Case
NFX Capital and Moov Technologies
By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
- Article
Capabilities, Cognition and Inertia: Evidence from Digital Imaging
By: M. Tripsas and G. Gavetti
There is empirical evidence that established firms often have difficulty adapting to radical technological change. Although prior work in the evolutionary tradition emphasizes the inertial forces associated with the local nature of learning processes, little... View Details
Tripsas, M., and G. Gavetti. "Capabilities, Cognition and Inertia: Evidence from Digital Imaging." Strategic Management Journal 21, nos. 10-11 (October–November 2000): 1147–1161.
- November 1998 (Revised November 2001)
- Case
BMW AG: The Digital Car Project (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.
- 2022
- Article
The Impact of COVID-19 on Digital Communication Patterns
By: Evan DeFilippis, Stephen Michael Impink, Madison Singell, Jeff Polzer and Raffaella Sadun
We explore the impact of COVID-19 on employees’ digital communication patterns through an event study of lockdowns in 16 large metropolitan areas in North America, Europe, and the Middle East. Using de-identified, aggregated meeting and email meta-data from 3,143,270... View Details
Keywords: Meetings; Email; COVID-19 Pandemic; Communication Technology; Health Pandemics; Time Management
DeFilippis, Evan, Stephen Michael Impink, Madison Singell, Jeff Polzer, and Raffaella Sadun. "The Impact of COVID-19 on Digital Communication Patterns." Nature: Humanities and Social Sciences Communications (2022).
- June 2000 (Revised September 2000)
- Case
Amazon.com: Exploiting the Value of Digital Business Infrastructure
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Information Technology Industry
Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
- January 1996 (Revised April 1996)
- Case
Digital Imaging in 1995: Opportunities in the Descent to the Desktop
The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and... View Details
Keywords: Technological Innovation; Innovation Strategy; Competitive Strategy; Consumer Products Industry
Teisberg, Elizabeth O., and James Leonard. "Digital Imaging in 1995: Opportunities in the Descent to the Desktop." Harvard Business School Case 796-060, January 1996. (Revised April 1996.)