Digital Innovation - Publications - Faculty & Research

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

the fall of 2016, and then incubated it this past spring through the Harvard Innovation Lab and Rock Accelerator programs. We're looking forward to supporting the next wave of digital medicine. View Details

Keywords: Technology; Health Care

28 Nov 2016
News

Digital Change: Lessons from the Newspaper Industry

02 Oct 2014
News

5 Technology Questions Every CMO Must Ask

Keywords: digital marketing; innovation; workflow; organizational culture

01 Mar 2017
News

The Big Ambition Behind Educational Innovation

If a blueprint existed for educational innovation in the MBA Program, it would be informed by one guiding principle: create opportunities for students to identify and pursue their passions and to make a positive difference in the world.... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details

Keywords: by Carmen Nobel; Advertising

Other Article

Want to See the Future of Digital Health Tools? Look to Germany

By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin

A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details

Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany

Citation

Find at Harvard

Register to Read

Web

Winning with Digital Platforms Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning... View Details

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

Citation

Educators

Purchase

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Managers today have a problem. They know their companies must grow. But growth is hard, especially given today's economic environment where investment capital is difficult to come by and firms are reluctant to take risks. Managers know View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

01 Jun 2017
News

Drawing on the Crowd for Innovative Problem-Solving

problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and... View Details

Web

Technology & Innovation - Faculty & Research

2024. Sky Therapeutics: Innovating in Digital Therapeutics By: Satish Tadikonda , Olivia Reszczynski and William Marks August 2024 | Case | Faculty Research Shad Faraz and Alex Youssef were intrigued by the... View Details

Web

Adriana Varella & Nilton Maltz Digital DNA 2005 | About

School and the Harvard John A. Paulson School of Engineering and Applied Sciences, the iLab is a hub of innovation open to students and faculty across the University who are interested in entrepreneurship. View Details

June 2016
Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen

Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details

Citation

Educators

Purchase

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals... View Details

Keywords: Entertainment / Media / Sports

15 Oct 2019
News

Innovative Thinking Fuels Nascent Startup Scene

on the rise in the MENA countries. The company was cofounded by a woman—women represent about 25 percent of entrepreneurs in MENA countries as compared with the global average of 10 percent—and it capitalizes on the region’s high digital... View Details

Web

Innovating in Health Care - Course Catalog

care services, health insurance, health IT, digital health, consumer-based innovations, or medical technology. Educational Objectives Innovating in Health Care (IHC) enables students to create successful... View Details

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

Citation

Purchase

01 Mar 2018
News

Can a Digital Platform Open Up the Opaque Metals Industry?

image by Edmon de Haro image by Edmon de Haro Boris Eykher (MBA 2009) and Ilya Chernilovskiy (MBA 2013) watched the 2015 global price slump in commodities with horror. Prices for commodities fell to their lowest levels since the financial crisis, sending mining... View Details

Keywords: Nicole Torres

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details