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Show Results For
- All HBS Web
(1,783)
- People (6)
- News (593)
- Research (876)
- Events (3)
- Multimedia (7)
- Faculty Publications (129)
- 22 Dec 2003
- Research & Ideas
How to Build a Better Board
these things do we want to do which define our role?" Having done that, they then can think more intelligently about how they want to design the board itself and answer questions such as "Who do we... View Details
Keywords: by Martha Lagace
- January 2014 (Revised January 2017)
- Supplement
Nivea (B)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details
Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Beauty and Cosmetics Industry; Consumer Products Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
Schumpeter's thinking about capitalism. It moved him to a more historical and empirical approach that shaped nearly all his subsequent work. And second, much of the book constitutes a preview of modern, rigorous business history. This... View Details
Keywords: by Thomas K. McCraw
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 24 Sep 2009
- Working Paper Summaries
“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences
Keywords: by Zoë Chance & Michael I. Norton
- 2021
- Chapter
Dis-Atlanticism: The West in an Era of Global Fragmentation
By: Rawi Abdelal and Ulrich Krotz
BOOK ABSTRACT: Is the EU a Success or a Failure? Should It Stay or Should It Go? Britain and the EU. The Big Waste or Essential to Feed Europe? The Common Agricultural Policy. Observers of the European Union could be forgiven in thinking that since its inception the EU... View Details
Abdelal, Rawi, and Ulrich Krotz. "Dis-Atlanticism: The West in an Era of Global Fragmentation." In Key Controversies in European Integration. 3rd edition, edited by Hubert Zimmerman and Andreas Dür, 211–220. London: Red Globe Press, 2021.
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to "buy time" in a field experiment with a U.S.-based sharing economy company... View Details
Keywords: Sean Silverthorne
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
- 14 Jul 2020
- Blog Post
Creating Inclusive Recruiting Events in a Time of Innovation
remote interactions in order to counter the unconscious bias which can put candidates at a disadvantage. The following recommendations for creating inclusive events are based on research from Harvard Business School faculty. They are View Details
Keywords: All Industries
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
- 08 Dec 2020
- Blog Post
2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)
because I knew I wanted to be a leader, and I believed HBS was the best place to grow and learn. I’ve always been entrepreneurial and loved to build things. I was excited about the case method and how it continually pressure-tests your ideas and forces you to View Details
- 11 Jan 2016
- Blog Post
Meet the Business and Environment Initiative
The Business and Environment Initiative (BEI) at HBS launched back in 2010. It was founded in order to educate business leaders about the environmental challenges and opportunities confronting businesses today and to help them design... View Details
- February 21, 2024
- Article
The NFT Staircase: How Digital Ownership Benefits Brands and Consumers
By: Scott Duke Kominers and Steve Kaczynski
One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details
Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation
Kominers, Scott Duke, and Steve Kaczynski. "The NFT Staircase: How Digital Ownership Benefits Brands and Consumers." a16zcrypto.com (February 21, 2024).
- Program
Senior Executive Leadership Program—India
take your leadership skills and your career to the next level. You will become a stronger leader who can design competitive strategies in a global context, promote continuous innovation, and overcome obstacles to growth. Key Benefits... View Details
- 17 Jul 2019
- Blog Post
Tech for the People
HBS Leadership Fellow Henry Tsai (MBA 2017) was working as a technology and innovation advisor in the San José mayor’s office in the fall of 2017 when he began thinking about the plight of families forced from their homes during natural... View Details
- February 2003 (Revised October 2003)
- Case
Versity.com
By: Leslie A. Perlow
Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
parts and permutations—really works. A carbon trading simulation designed by Harvard Business School professor Peter Coles gives students the opportunity to experience firsthand the pressure-packed decision-making process and uncertainty... View Details
- 2015
- Book
What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms
Based on decades of collective field experiences, the authors present anecdotal evidence in support of eight things that great service leaders know and do. Great service leaders know that (1) leading a breakthrough service is different, and they take steps to ensure... View Details
Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger. What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms. Oakland, CA: Berrett-Koehler Publishers, 2015.
- April 2011 (Revised April 2011)
- Supplement
Fleet Oil Company: An Exercise
The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details
Keywords: Business Headquarters; Crime and Corruption; Decisions; Non-Renewable Energy; Cost; Production; Performance Productivity; Research and Development; Energy Industry; Atlanta; Houston
Gavetti, Giovanni. "Fleet Oil Company: An Exercise." Harvard Business School Supplement 711-512, April 2011. (Revised April 2011.)