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All HBS Web
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- Faculty Publications (358)
Show Results For
-
All HBS Web
(1,241)
- News (252)
- Research (893)
- Events (3)
- Multimedia (1)
- Faculty Publications (358)
- January 2014
- Technical Note
Learning From Extreme Consumers
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
- 11 Sep 2021
- News
Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods
- June 24, 2020
- Article
Wolfgang Puck on Leading His Restaurants Through the Pandemic
- Article
Forgoing Earned Incentives to Signal Pure Motives
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
Gerald Zaltman
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
View Details
- 13 Oct 2015
- First Look
October 13, 2015
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
- 2011
- Working Paper
Price Competition under Multinomial Logit Demand Functions with Random Coefficients
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
Ranjay Gulati
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- September 2015
- Case