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- All HBS Web
(790)
- People (3)
- News (184)
- Research (385)
- Multimedia (2)
- Faculty Publications (101)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing... View Details
Keywords: by Jill Avery and Richard Edelman
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
that didn’t make it to the top of the priorities list. As cofounder and co-CEO Neil Blumenthal told me, such autonomy presumed the existence of trusting relationships. “If you have trust in one another,” he said, “particularly if leadership has trust in the team, they... View Details
Keywords: by Ranjay Gulati
- 18 Apr 2000
- Research & Ideas
Learning in Action
months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are especially revealing because... View Details
Keywords: by David A. Garvin
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
action.” Yakult delivers water and instant noodles to survivors They are called the “Yakult Ladies,” a team that delivers probiotic drinks manufactured by Yakult to customers’ homes. Shortly after the earthquake and tsunami destroyed... View Details
Keywords: by Dina Gerdeman
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
with a focus on gender. A few years ago, the two of them decided to team up on a laboratory study on the value of sponsorship. “We took her applied interest—how companies are actually using sponsorship programs to address [the gender... View Details
Keywords: by Carmen Nobel
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
would adopt, such as Word, Internet Explorer, and Windows Media Player. Even more importantly, such platforms would allow creative developers outside your organization to add their unique value. Grove faced a crucial decision regarding... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
managing through the pandemic. The topics: people and personal management, strategy, marketing, and organizational design. PEOPLE AND PERSONAL MANAGEMENT Tip: Guide your team to create new norms, protocols, and purpose. Leaders need to... View Details
Keywords: by Sean Silverthorne
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that companies aim to View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong marketing and sales View Details
Keywords: by Benson Shapiro
- 04 Nov 2014
- First Look
First Look: November 4
Geibel wondered what he and Ron Johnson, whom he hired and teamed up with to re-envision the Systems group within Disney Animation, could do to improve the flow and the efficiency of the organization's increasingly technical and View Details
Keywords: Sean Silverthorne
- 10 May 2010
- Research & Ideas
What Top Scholars Say About Leadership
profitability and poverty eradication targets. [The late] C.K. Prahalad has noted that some of the most breakthrough business strategies, models, processes, and ways of organizing have come from teams building profitable businesses... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details
- 16 Apr 2013
- First Look
First Look: April 16
This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
Keywords: Sean Silverthorne
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
emerging. Various units operated as independent fiefdoms. In 1998, Fahey was named CEO, and the task was clear: build an organization to thrive for the next 100 years. To do so, he "assembled a management team of diverse backgrounds... View Details
- 16 Sep 2019
- Research & Ideas
Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making
industries like biotech, you can test things along the way to see if they are feasible, but for creative ideas like a film, you can’t experiment. You have huge uncertainty and you have to think about how to manage that risk.” One way that... View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
Sometimes, thinking outside the box isn’t ambitious enough to get real innovation flowing. In her new book, Rosabeth Moss Kanter encourages organization leaders to think much more broadly at what restricts creativity and how to overcome... View Details
Keywords: by Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
severity of the coordination problem faced by users. Read the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=38648 The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine View Details
Keywords: Carmen Nobel
- 06 Jun 2008
- What Do You Think?
Why Don’t Managers Think Deeply?
organizations over deep thinking. As Lorre Zuppan said, "I think Jeff Immelt's efforts to protect deep thinking reflect a nice sentiment but If his team could carry the ball, would he need to announce that he's protecting it?"... View Details
Keywords: by Jim Heskett