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- All HBS Web (528)
- Faculty Publications (63)
- Web
Career Support - Business & Environment
search tips and resources. Students can also view and apply for job opportunities, research organizations (login required) that recruit on campus, schedule interviews, and sign up for programs and coaching appointments. 12twenty Internal... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely agreed with this decision, with 77 percent claiming that brands in their marketing communications... View Details
Keywords: by Jill Avery and Richard Edelman
- Web
My HBS Student Loan Story: Gorick Ng (MBA 2018) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- Web
5 Facts about Clubs at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- 05 Mar 2019
- Blog Post
Part 2: Military Transition and the JD/MBA - The Path to Your Goals
are engaged in a military-affiliated ILE/IDE advanced degree by correspondence) is not easy. It consumes time and energy that the typical student at either HLS or HBS can invest in social life, building relationships, extracurricular... View Details
- Web
2022 Reunion Presentations - Alumni
technologies have dramatically changed consumer behavior and allowed many new entrants to challenge established firms. How should incumbents respond, and more broadly, what should be their roadmap for digital transformation? In this... View Details
- 25 Jan 2024
- Blog Post
Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures
Climate Stories Episode #15 – Hilton Augustine III - Finding and Funding Climate Technology Solutions Episode 15 of Climate Stories focuses on recent HBS alumnus, Hilton Augustine III. A veteran of consulting, electric vehicle manufacturing and venture investing, this... View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details
Keywords: by Danielle Kost
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
loyal customer is a big deal for others as well. It's important for those among us who believe that employee and customer loyalty are important determinants of businesses' growth and profitability. It may mean a lot for us as consumers as... View Details
- Web
Harvard Business School
culminated in his role as COO, where he directed the historic merger of Price Waterhouse and Coopers & Lybrand. After retiring from PwC, Brittain founded the executive search and consulting firm Professional Resources on Demand. A... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the obvious conclusion that when faced with major purchases that require negotiation, consumers can obtain great value by searching for and improving their BATNA. This advice is easy to follow, and can... View Details
Keywords: by Max H. Bazerman
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
brick-and-mortar retail, specifically in the form of large-scale shopping malls, is still the dominant venue for consumer purchases in the developed world. Large-Scale Demand Estimation with Search Data This... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to adapt it to an online environment,” says Ngwe. Their study gauges the effect of so-called search frictions that make it harder to find discounted items or require additional clicks by consumers to find... View Details
- Career Coach
Michelle Antonio
career goals and creating actionable job search strategies. Drawing upon her diverse career paths in MBA recruiting, consulting and marketing, Michelle offers career advice and perspective based on her 15 years of experience as a career... View Details