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Show Results For
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All HBS Web
(2,072)
- People (3)
- News (350)
- Research (1,301)
- Events (12)
- Multimedia (4)
- Faculty Publications (445)
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible...
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Dina Gerdeman
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
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Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when...
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Dina Gerdeman
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic...
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Carmen Nobel
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses...
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Sean Silverthorne
- Web
Negotiation, Organizations & Markets - Faculty & Research
2024 Article Loneliness and Emotion Regulation in Daily Life By: Lameese Eldesouky, Amit Goldenberg and Kate Ellis There is a growing understanding that emotion regulation (ER) abilities can be an important buffer for loneliness. However, most of this View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:...
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- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides...
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Brand Positioning;
Branding;
Consumer Research;
Defensive Strategies;
Market Positioning;
Marketing;
Product Differentiation;
Product Positioning;
Strategic Positioning;
Value Proposition;
Customer Relationship Management;
Organizational Structure;
Customer Satisfaction;
Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste...
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- Web
Demographics & Consumer Behavior | Baker Library | Bloomberg Center | Harvard Business School
Guides Demographics & Consumer Behavior Demographics & Consumer Behavior This guide highlights key resources for researching market demographics and View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer View Details
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Sean Silverthorne
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
video. Along the way, she built the largest consumer research panel in the Middle East, and helped Yahoo!'s portal reach nearly 17 million unique users. In 2014, Yahoo! shuttered its Middle East portal, and...
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- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove...
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Sean Silverthorne
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
to appeal to young would-be smokers. But corporate distrust runs so deep for some consumers that constructive dialogue is virtually impossible; consider vaccination skeptics who criticize Big Pharma’s influence, despite considerable View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,...
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Sean Silverthorne
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders...
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by Sean Silverthorne
- Web
Guidelines for Choosing Resources - Research Computing Services
pend as long as it doesn't consume more than the remaining 12 cores. If your work requires resources beyond these limits, please contact Research Computing Services (RCS) so that we can arrange temporary...
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