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All HBS Web
(2,544)
- Faculty Publications (303)
- August 2011 (Revised November 2012)
- Case
Danielle Marcoux at AdNet2Win Technologies
By: Anthony J. Mayo and Joshua D. Margolis
Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty...
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Keywords:
Management Style;
Management Teams;
Interpersonal Communication;
Creativity;
Status and Position;
Web Services Industry
Mayo, Anthony J., and Joshua D. Margolis. "Danielle Marcoux at AdNet2Win Technologies." Harvard Business School Case 412-039, August 2011. (Revised November 2012.)
- July 2011
- Case
Shifting the Diversity Climate: The Sodexo Solution
By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services...
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Keywords:
Diversity;
Business Strategy;
Globalization;
Management Teams;
Gender;
Race;
Ethnicity;
Age;
Food and Beverage Industry;
North America;
Washington (state, US)
Thomas, David A., and Stephanie J. Creary. "Shifting the Diversity Climate: The Sodexo Solution." Harvard Business School Case 412-020, July 2011.
- January 2011 (Revised April 2012)
- Case
BBVA Compass: Marketing Resource Allocation
By: Sunil Gupta and Joseph Davies-Gavin
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing...
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Keywords:
Advertising;
Resource Allocation;
Marketing Channels;
Marketing Strategy;
Performance Evaluation;
Banking Industry;
United States
Gupta, Sunil, and Joseph Davies-Gavin. "BBVA Compass: Marketing Resource Allocation." Harvard Business School Case 511-096, January 2011. (Revised April 2012.)
- December 2010
- Case
Digital Divide
By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Marketing Communications;
Marketing Strategy;
Information Technology
Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.
- November 2010 (Revised January 2011)
- Case
Computerized Provider Order Entry at Emory Healthcare
By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde
The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,...
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Keywords:
Health Care and Treatment;
Information Management;
Management Systems;
Standards;
Service Delivery;
Business Processes;
Organizational Change and Adaptation;
Projects;
Information Technology;
Applications and Software;
Health Industry
Hamermesh, Richard G., F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan, and David LaBorde. "Computerized Provider Order Entry at Emory Healthcare." Harvard Business School Case 311-061, November 2010. (Revised January 2011.)
- October 2010 (Revised December 2010)
- Case
Global Expansion at Sanford C. Bernstein (A) (Abridged)
By: Linda A. Hill and Dana Teppert
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Organizational Structure;
Expansion;
Financial Services Industry;
Hong Kong
Hill, Linda A., and Dana Teppert. "Global Expansion at Sanford C. Bernstein (A) (Abridged)." Harvard Business School Case 411-063, October 2010. (Revised December 2010.)
- October 2010
- Supplement
Global Expansion at Sanford C. Bernstein (B) (Abridged)
By: Linda A. Hill and Dana Teppert
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and...
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Keywords:
Leadership;
Problems and Challenges;
Global Strategy;
Perspective;
Adaptation;
Expansion;
Organizational Culture;
Cross-Cultural and Cross-Border Issues;
Financial Services Industry;
Hong Kong
Hill, Linda A., and Dana Teppert. "Global Expansion at Sanford C. Bernstein (B) (Abridged)." Harvard Business School Supplement 411-066, October 2010.
- October 2010 (Revised July 2012)
- Case
Global Expansion at Sanford C. Bernstein
By: Linda A. Hill and Dana Teppert
Sanford C. Bernstein, a premier sell-side research firm, is expanding globally and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and...
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Keywords:
Change Management;
Talent and Talent Management;
Globalized Firms and Management;
Knowledge Sharing;
Leading Change;
Organizational Change and Adaptation;
Organizational Design;
Research;
Financial Services Industry;
Hong Kong
Hill, Linda A., and Dana Teppert. "Global Expansion at Sanford C. Bernstein." Harvard Business School Case 411-051, October 2010. (Revised July 2012.)
- October 2010 (Revised July 2012)
- Supplement
Toni Sacconaghi at Sanford C. Bernstein
By: Linda A. Hill and Dana Teppert
Toni Sacconaghi, a senior sell-side equity research analyst at Sanford C. Bernstein covering U.S. IT hardware companies, thinks about the challenges and opportunities presented by the firm's new office in Hong Kong. Sacconaghi was previously the only analyst covering...
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Keywords:
Employees;
Knowledge Sharing;
Knowledge Use and Leverage;
Research;
Social and Collaborative Networks;
Financial Services Industry;
Hong Kong;
United States
Hill, Linda A., and Dana Teppert. "Toni Sacconaghi at Sanford C. Bernstein." Harvard Business School Supplement 411-052, October 2010. (Revised July 2012.)
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered....
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Keywords:
Product Development;
Product Marketing;
Strategic Planning;
Human Resources;
Marketing Strategy;
Customer Relationship Management;
Marketing;
Advertising Industry;
Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- May 2010 (Revised September 2013)
- Case
Friend Bank: The Time for Hope
By: Clayton S. Rose and Aldo Sesia
In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with...
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Keywords:
Family Business;
Financial Crisis;
Banks and Banking;
Growth and Development Strategy;
Risk Management;
Family Ownership;
Competitive Advantage;
Banking Industry;
Alabama
Rose, Clayton S., and Aldo Sesia. "Friend Bank: The Time for Hope." Harvard Business School Case 310-070, May 2010. (Revised September 2013.)
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The...
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Keywords:
Business Model;
Marketing Strategy;
Distribution Channels;
Mobile and Wireless Technology;
Internet and the Web;
Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- Comment
Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth
The article presents an interview with business historian Richard Tedlow on the topic of why chief executive officers (CEOs) sometimes refuse to acknowledge data or information that indicate they need to shift their strategy. He notes that denial is a typical response...
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Keywords:
Management
Tedlow, Richard S. "Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth." Conference Board Review 47, no. 3 (Spring 2010). (A conversation with Richard Tedlow, by Matthew Budman.)
- January 2010
- Case
Five and Six Dulles Station
By: Arthur I Segel
Cricket Real Estate Advisors needs to decide if they should invest in a proposed joint venture development with Buddy Holly & Associates. Holly is a successful northern Virginia office developer who plans to develop two buildings containing 232,750 rentable square...
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Keywords:
Valuation;
Joint Ventures;
Markets;
Accounting Audits;
International Finance;
Agreements and Arrangements;
Change;
Strategic Planning;
Management Analysis, Tools, and Techniques;
Financial Management;
Real Estate Industry
Segel, Arthur I. "Five and Six Dulles Station." Harvard Business School Case 210-047, January 2010.
- December 2009 (Revised September 2014)
- Case
TD Canada Trust
By: Dennis Campbell and Brent Kazan
The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and...
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Commercial Banking;
Profit;
Balanced Scorecard;
Organizational Change and Adaptation;
Banking Industry;
Canada
Campbell, Dennis, and Brent Kazan. "TD Canada Trust." Harvard Business School Case 110-049, December 2009. (Revised September 2014.)
- October 2009
- Case
Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (A)
By: James K. Sebenius and Ellen Knebel
This case describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success along with several of...
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- October 2009
- Supplement
Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (B)
By: James K. Sebenius and Ellen Knebel
This case follows the A case and describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success...
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- October 2009 (Revised January 2010)
- Case
The University of Notre Dame Endowment
By: Andre F. Perold and Paul Michael Buser
The Endowment Model of Investing, which was based on creating high risk-adjusted performance through diversification, a long time horizon, top-notch outside managers, and illiquid investments, had served Notre Dame and other large universities well over the past...
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Keywords:
Financial Crisis;
Higher Education;
Asset Management;
Private Equity;
Financial Liquidity;
Investment;
Risk Management;
Performance Evaluation;
Financial Services Industry;
Financial Services Industry
Perold, Andre F., and Paul Michael Buser. "The University of Notre Dame Endowment." Harvard Business School Case 210-007, October 2009. (Revised January 2010.)
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test...
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Keywords:
Advertising;
Business Model;
Television Entertainment;
Distribution Channels;
Service Operations;
Internet and the Web;
Media and Broadcasting Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- October 2009
- Article
Managing Risk in the New World
Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies...
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Keywords:
Forecasting and Prediction;
Financial Crisis;
Capital Structure;
Job Cuts and Outsourcing;
Risk Management
Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.