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Show Results For
-
All HBS Web
(1,181)
- People (2)
- News (293)
- Research (727)
- Events (4)
- Multimedia (8)
- Faculty Publications (481)
- April 1996 (Revised June 1999)
- Case
NYPD New
By: James L. Heskett
Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on...
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Keywords:
Leadership;
Performance Productivity;
Leadership Style;
Budgets and Budgeting;
Public Administration Industry
Heskett, James L. "NYPD New." Harvard Business School Case 396-293, April 1996. (Revised June 1999.)
- Program
Aligning Strategy and Sales
challenges and career decisions Who Should Attend Executive decision-makers who are responsible for defining, communicating, hiring, managing, budgeting for, and measuring a...
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- 01 Nov 2019
- Video
Jaithirth Rao
Jerry Rao, serial entrepreneur and founder of the India-based Value and Budget Housing Corporation, describes his company's innovative strategies for building affordable housing and competing in India's real estate market.
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- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche...
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Keywords:
E-commerce;
Wayfair;
Wayfair.com;
Amazon;
Retailing;
Furnishing;
Funnel;
Attribution;
"Marketing Analytics";
Brand Building;
Digital Platforms;
Marketplace Matching;
Marketing;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Media;
Supply Chain;
Supply Chain Management;
Communication;
Advertising;
Resource Allocation;
Decisions;
Advertising Industry;
Communications Industry;
Consumer Products Industry;
Retail Industry;
United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- May 1981 (Revised February 2000)
- Case
Reagan Plan, The
By: George C. Lodge
Contains President Reagan's address to Congress in February of 1981 in which he proposes $49 billion in budget cuts and tax reductions. Also contains David Stockman's "economic Dunkirk" memorandum of November 1980. Exhibits contain economic data. Purpose is to provide...
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Lodge, George C. "Reagan Plan, The." Harvard Business School Case 381-173, May 1981. (Revised February 2000.)
- 2016
- Working Paper
College Tuition, Public Finance and New Business Starts
By: Gareth Olds
A growing public discourse cites the rising cost of education and student debt overhang as a contributor to slow economic growth. A parallel discussion explores the causes of the secular decline in business dynamism and entrepreneurship rates in the United States over...
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Olds, Gareth. "College Tuition, Public Finance and New Business Starts." Harvard Business School Working Paper, No. 16-145, June 2016.
- October 1988 (Revised February 1990)
- Case
HCC Industries
Describes a corporation that switches its philosophy of budgeting from "stretch" targets to "minimum performance standard" targets. The change has implications for management incentives, compensation, and corporate planning. Early results suggest the concept was not...
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Merchant, Kenneth A. "HCC Industries." Harvard Business School Case 189-096, October 1988. (Revised February 1990.)
- December 1992 (Revised March 1997)
- Case
Peoria Engine Plant (A)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Cost Management;
Cost Accounting;
Budgets and Budgeting;
Earnings Management;
Reports;
Financial Reporting;
Management Analysis, Tools, and Techniques;
Performance Improvement;
Performance Productivity;
Factories, Labs, and Plants;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A)." Harvard Business School Case 193-082, December 1992. (Revised March 1997.)
- 07 Nov 2023
- News
Love and Money
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Which is the best dating app? Can money actually buy love? When do you talk about money in a new relationship and how do you broach the topic? How can well-meaning parents actually help their...
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- November 1990 (Revised May 2004)
- Case
Mile High Cycles
By: William J. Bruns Jr.
Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual data for material, labor, and overhead.
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Bruns, William J., Jr. "Mile High Cycles." Harvard Business School Case 191-056, November 1990. (Revised May 2004.)
- November 2001 (Revised December 2003)
- Case
Whirlpool Europe
By: Richard S. Ruback, Sudhakar Balachandran and Aldo Sesia
This case presents a capital budgeting problem. Whirlpool Europe is evaluating an investment in an enterprise resource planning (ERP) system that would reorganize the information flow throughout the company. Students derive the cash flows from working capital, sales,...
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Keywords:
Working Capital;
Cash Flow;
Investment;
Capital Budgeting;
Consumer Products Industry;
Europe
Ruback, Richard S., Sudhakar Balachandran, and Aldo Sesia. "Whirlpool Europe." Harvard Business School Case 202-017, November 2001. (Revised December 2003.)
- Awards
Newcomen-Harvard Award
Winner of the Newcomen-Harvard Award for Best Paper Published in the Business History Review in 1994 for "Capital Budgeting Systems and Capabilities Investments in U.S. Companies after World War II" (with Kim B. Clark, spring 1994).
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- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- August 1986 (Revised September 2004)
- Case
Hanson Ski Products
By: William J. Bruns Jr. and Julie H. Hertenstein
At the end of the budget cycle, the manager must test whether plans are feasible given financing arrangements and constraints. Cash needs are great due to seasonality. Needed loans must be calculated at five separate dates, and financial position projected. This is a...
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Keywords:
Budgets and Budgeting;
Capital Budgeting;
Cash Flow;
Financial Strategy;
Activity Based Costing and Management;
Financing and Loans;
Managerial Roles;
Credit;
Insurance
Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Ski Products." Harvard Business School Case 187-038, August 1986. (Revised September 2004.)
- March 2009 (Revised June 2010)
- Case
Neck & Neck: Leveraging the Club Neck Information
Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses...
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Keywords:
Customer Relationship Management;
Profit;
Knowledge Use and Leverage;
Marketing;
Consumer Behavior;
Retail Industry
Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070, March 2009. (Revised June 2010.)
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...
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Keywords:
Innovation Leadership;
Organizational Culture;
Technology Industry;
Information Technology Industry;
Advertising Industry;
United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
- January 1996 (Revised October 1997)
- Case
Americhem: The Gaylord Division (A)
By: David A. Garvin
The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior...
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Keywords:
Budgets and Budgeting;
Leadership;
Management Practices and Processes;
Strategic Planning;
Problems and Challenges
Garvin, David A. "Americhem: The Gaylord Division (A)." Harvard Business School Case 396-180, January 1996. (Revised October 1997.)
- April 1996 (Revised March 1998)
- Case
Lex Service PLC-- Cost of Capital
By: W. Carl Kester and Kendall Backstrand
Lex Service company has grown into a large multidivisional company with a substantial capital budget. In 1993, the board was reviewing its capital budgeting procedures. Specifically, it sought to determine the company's cost of capital and whether it should use...
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Kester, W. Carl, and Kendall Backstrand. "Lex Service PLC-- Cost of Capital." Harvard Business School Case 296-003, April 1996. (Revised March 1998.)