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All HBS Web
(353)
- People (1)
- News (36)
- Research (250)
- Multimedia (2)
- Faculty Publications (81)
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- 07 Apr 2009
- First Look
First Look: April 7, 2009
This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509041 ...
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Martha Lagace
- 16 Sep 2008
- First Look
First Look: September 16, 2008
Evaluation Framework for Product Take-Back Policies Authors:Michael W. Toffel, Antoinette Stein, and Katharine L. Lee Abstract Manufacturers are increasingly being required to adhere to product take-back regulations that require them to...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to...
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Sean Silverthorne
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
to beat coal in India and China in less than 10 years. It will take new ideas to break coal's momentum and to open up the minds of policymakers. This is a time when small teams can often uncover brand new or even forgotten paths to new...
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- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to View Details
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Carmen Nobel
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
evaluate leaders accordingly." Yadeed Lobo commented, " the mark of a great leader is the impression they leave on any employee." G. P. Rao added: " lack of humility and leadership appear to be inconsistent, if not...
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- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
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Sean Silverthorne
- 01 Apr 2014
- First Look
First Look: April 1
evaluate if the airline's strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players from the Middle East. Purchase this case:...
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Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show...
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Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as performance and the management committee's response. Allows for discussion of 1)...
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Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose specific peers—do a...
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Dina Gerdeman
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent...
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Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
unite partners' objectives for creating a flexible supply chain; benchmark performance against other retailers; and evaluate and manage new technologies. Raman and Fisher provide specific, detailed metrics and techniques that can be used...
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- 20 Jul 2010
- First Look
First Look: July 20
international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help evaluate...
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Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts are related to evaluations of...
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Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
improve the care of patients with diabetes by contracting an app. They go through a rigorous evaluation of the FDA regulations, the existing market, and potential commercial competitors to try and identify a market opportunity. Since...
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Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it...
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Martha Lagace
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
and sometimes unique opportunities reflecting their passions. The result was increased brand differentiation and deeper collaborative ties between Mastercard and its bank and merchant partners. Purchase this case:...
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Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized there was no way his company could...
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by Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
clinical psychologists and journal editors, divide a continuous flow of judgments into subsets. College admissions interviewers, for instance, evaluate but a handful of applicants a day. We conjectured that in such situations, individuals...
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Carmen Nobel