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  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or... View Details
Keywords: Sean Silverthorne
  • June 2011 (Revised May 2012)
  • Case

Reckitt Benckiser: Fast and Focused Innovation

By: Rebecca M. Henderson and Ryan Johnson
Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
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  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

sales to Johnson & Johnson's Tylenol); Dristan and other cold and allergy-relief medicines; and drugs for asthma, hemorrhoids, and other ills. Canned and packaged goods brought in 11 percent, including such brands as Chef Boyardee... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 09 Feb 2016
  • First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman
  • June 2010
  • Teaching Note

Ebro Puleva (TN)

By: David E. Bell and Mary Louise Shelman
Teaching Note for 510026. View Details
Keywords: Mergers and Acquisitions; Transformation; Decision Choices and Conditions; Business or Company Management; Strategy; Brands and Branding; Financial Crisis; Business Exit or Shutdown; Organizational Structure; Globalization; Food and Beverage Industry; Spain
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  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid... View Details
Keywords: by John A. Quelch; Health
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an View Details
Keywords: Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

personality theory into a multi-level model of information acquisition and idea generation. We posit that innovator and peer personality are critical factors conditioning who will generate high-quality ideas, and that our proposed... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

used the early imitation phase to foster rapid technological learning and upgrading, and how it used a unique corporate structure and listing strategy to finance the acquisition of important technologies. Purchase this... View Details
Keywords: Martha Lagace
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2013
  • First Look

First Look: April 2

413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 company View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

performance in their exchange ties (Gulati and Sytch, 2007) and acquisitions (Zaheer et al., 2010); revenues (Baum et al., 2000; Shipilov and Li, 2008); market share (Zaheer and Bell, 2005) and market entry (Jensen, 2008); IPO success... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
  • 26 Mar 2013
  • First Look

First Look: March 26

Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the strength of a series of... View Details
Keywords: Sean Silverthorne

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