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  • February 2021 (Revised May 2021)
  • Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2009
  • First Look

First Look: September 29

Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

  Publications Forthcoming National Bureau of Economic Research Innovation Policy and the Economy, Volume 16 By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link: http://papers.nber.org/books/lern15-1 2015 International Encyclopedia of the... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

different fields,” says Grushka-Cockayne, whose research is on data science, forecasting, project management, and behavioral decision-making. “Our work is focused on using crowds for prediction and for forecasting something that is... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 13 Sep 2011
  • First Look

First Look: September 13

I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2021
  • Research & Ideas

Has #MeToo Changed How Hollywood Hires?

light in 2017 are substantially more likely than those without such prior ties to bring on female writers following the #MeToo movement, according to a forthcoming article in Management Science titled Scandal, Social Movement, and Change:... View Details
Keywords: by Rachel Layne; Media & Broadcasting
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

  PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving:... View Details
Keywords: Sean Silverthorne
  • December 2019 (Revised March 2020)
  • Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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  • 26 Aug 2014
  • First Look

First Look: August 26

Publications August 2014 Management Science Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence By: Brooks, A.W., F. Gino, and M.E. Schweitzer Abstract—Although individuals can derive substantial benefits... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2014
  • Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun
  • 14 Feb 2012
  • First Look

First Look: February 14

Publication:Psychological Science (forthcoming) Abstract Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that... View Details
Keywords: Carmen Nobel
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470634251.html Thinking Too Little to Thinking Too Much: A Continuum of Decision Making Authors:Dan Ariely and Michael I. Norton Publication:Wiley Interdisciplinary Reviews: Cognitive View Details
Keywords: Sean Silverthorne
  • 2013
  • Book

Flourishing: A Frank Conversation About Sustainability

By: John Ehrenfeld and Andrew J. Hoffman
Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other... View Details
Keywords: Environmental Sustainability; Culture; Behavior; Society
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  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

is an essential skill, and where the science of negotiation is headed. Negotiation is a core competence for life, "not merely an important skill to be wheeled out for special occasions," they argue. James K. Sebenius is the... View Details
Keywords: by Martha Lagace
  • 03 Apr 2012
  • First Look

First Look: April 3

steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49412 Forthcoming Management Science Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud By: Luca, Michael, and Georgios Zervas Abstract—Consumer... View Details
Keywords: Carmen Nobel
  • 04 Dec 2012
  • First Look

First Look: December 4

Homophily and Structure in a Formal Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael Tushman Publication:Organization Science Abstract Homophily in social relations results from both individual preferences and selective... View Details
Keywords: Carmen Nobel
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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  • 05 Feb 2013
  • First Look

First Look: Feb. 5

wills to a search for fairness principles. Fisher did not create knowledge of the deductive, experimental kind most common in social science research. Yet Roger and his colleagues developed frameworks of aphorisms that, on average,... View Details
Keywords: Sean Silverthorne

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