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- Faculty Publications (107)
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- All HBS Web (313)
- Faculty Publications (107)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts of moving... View Details
Keywords: Dina Gerdeman
- 01 Mar 2010
- News
Alumni Books
resurgence of interest in promoting value-chain development as a way to add value, lower transaction costs, diversify rural economies, and help increase rural household incomes. Using real examples, mostly from African countries, this book reviews and illustrates a... View Details
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the... View Details
Keywords: Dina Gerdeman
- 13 Jan 2015
- First Look
First Look: January 13
http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details
Keywords: Sean Silverthorne
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
interactive analytical module that allows students to simulate factory scheduling and operations. Upton then demonstrated the School's revolutionary Web-based video system that provides full-motion digital video on demand with random... View Details
Keywords: Daniel Penrice
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details
Keywords: Marguerite Rigoglioso
- Career Coach
Phil Wong
cross-sector and cross-asset class team focused on data-driven decision making, and launching an internal portfolio analytics platform. Phil’s journey to becoming a HBS career coach included work with Professor Perlow’s Crafting Your Life... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
- 01 Jun 2010
- News
Rethinking the MBA
student creators and signers of the new MBA Oath that pledges ethical business behavior a step ahead of the schools that they attended? Datar: The oath is valuable, but business schools need to do more. They need to help students be more... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include supervised learning; collaborative filtering; K-nearest neighbor as a modeling... View Details
Keywords: Dina Gerdeman
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research... View Details
- 03 Nov 2015
- First Look
November 3, 2015
November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- May 2021
- Simulation
Customer Compatibility Exercise Application
By: Ryan W. Buell
Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
- 01 Jun 2020
- News
Homeschooled
John Jong-Hyun Kim (MBA 1993) saw the School pivot its entire MBA and doctoral curriculum to an online model in just ten days—a move informed by years of experience developing HBS Online, the Harvard Business Analytics Program, and other... View Details
- 21 Oct 2010
- News
Hell? Maybe Not.
bone up on interviewing, etiquette, and, for those seeking positions in finance, analytical skills. Ultimately, about half of graduating MBAs will receive a job offer through an organized interview process, with the other half leveraging... View Details
- 25 Oct 2016
- First Look
October 25, 2016
Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us about factors that aid the... View Details
Keywords: Sean Silverthorne
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details