Beauty And Cosmetics Industry - Publications - Faculty & Research

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

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March 2015 (Revised December 2016)
Case

Philips Healthcare Latin America

By: Sunil Gupta

On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details

Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Latin America

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17 May 2016
First Look

May 17, 2016

industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health View Details

Keywords: Sean Silverthorne

25 Apr 2005
Research & Ideas

New Learning at American Home Products

preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

June 2011 (Revised October 2012)
Case

Patagonia Sur: For-Profit Land Conservation in Chile

By: Arthur I Segel, Nicolas Ibanez and Jay Verjee

Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for... View Details

Keywords: Business Model; Environmental Sustainability; Profit; Investment; For-Profit Firms; Entrepreneurship; Investment Return; Revenue; Risk and Uncertainty; Capital; SWOT Analysis; Real Estate Industry; Chile

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11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for... View Details

Keywords: by Carmen Nobel

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

Jackie Robinson. “They wake up every morning and see the glass as half-full not half-empty. People are attracted to optimism and hope in leaders.” Here, Simons discusses five leaders View Details

Keywords: by Avery Forman

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

another star in that constellation. William Kirby (General Management) Steve Jobs's legacy is everywhere, not the least in Chinese cities where the Apple stores are crowded from dawn to dusk, and where there are not only knock-off phones... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

Benson P. Shapiro

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

30 Nov 2016
Blog Post

Why I Didn’t Think I’d Get in to HBS

application to the world’s best business school – one that prides itself on ethnic, geographic, and industry diversity – felt pretty daunting. Indeed, whatever inkling of hope I might have harbored after... View Details

01 Oct 1999
News

Eight Among Many: Peter G. Harf

The room lights up when Peter Harf talks about perfume. His enthusiasm is contagious as he discusses a new cosmetics collection. The chairman and CEO of Coty Inc., one of the world's leading fragrance View Details

Keywords: Susan Young

06 Apr 2010
First Look

First Look: April 6

cannibalization and endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy, business model, and tactics in the field of strategy.... View Details

Keywords: Martha Lagace

29 Oct 2013
First Look

First Look: October 29

Industry: A Historical Perspective By: Jones, G. Abstract—This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the View Details

Keywords: Sean Silverthorne

Rohit Deshpande

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Music Industry; Music Industry

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November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details