Publications

Web

Organizational Behavior - Faculty & Research

firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved.... View Details

January 2021 (Revised March 2021)
Supplement

Toyota and Its Labor Union in Argentina (B)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details

Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

decisions that were so clearly disastrous not only for workers and others exposed to asbestos but for the company itself. Shortly thereafter, in 1982, with its asbestos-related liabilities projected to exceed its assets, Johns-Manville shocked the business world by... View Details

Keywords: by Dina Gerdeman

18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

Research Summary

Overview

By: Willy C. Shih

Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details

Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

SUMMING UP Respondents to this month’s Wells Fargo “case study” identified problem symptoms, diagnosed causes, proposed remedies, and even suggested a title for a follow-on case. Mitch says that when one company is consistently more successful than others in that View Details

Keywords: by James Heskett; Banking

March 2014
Teaching Note

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Auto Industry; United States

December 2018
Teaching Note

Autonomous Vehicles: The Rubber Hits the Road…but When?

By: William Kerr and James Palano

The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Auto Industry; Auto Industry

Web

Podcast - Business & Environment

preview COP29, the upcoming UN Climate Change Conference in Baku, Azerbaijan. With their extensive experience in climate negotiations and industry collaboration, Paul and Tom share insights on how COP29 fits into the broader climate... View Details

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

shortage of lithium-ion battery components. "This kind of disaster cuts a wide swath across the auto industry, but there's probably some similar geographic area that, if hit, would affect a different industry. It only takes a very... View Details

Keywords: by Dennis Fisher; Auto; Auto; Auto; Auto

2003
Article

BMW Group's Sustainability Management System: Preliminary Results, Ongoing Challenges, and the UN Global Compact

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes preliminary results and ongoing challenges faced by Designworks/USA, an industrial design subsidiary of BMW Group, in its sustainability management efforts since it implemented the world's first certified Sustainability Management System (SMS).... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Social Issues; Corporate Social Responsibility and Impact; Outcome or Result; Auto Industry

Read Now

April 1990 (Revised April 1993)
Case

Bridgeton Industries: Automotive Component & Fabrication Plant

Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details

Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Manufacturing Industry

Research Summary

Overview

Jurgen's research focuses on the challenges and opportunites to the energy sector created by technological change and externalities, in particular those associated with greenhouse gas emissons. Specific areas of interest include the development of potential pathways to... View Details

Keywords: Alternative Energy; Energy Conservation; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Disruptive Innovation; Market Design; Strategic Planning; Risk and Uncertainty; Technology Adoption; Sustainable Cities; Business Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry

Web

Employment Data Trends

Employment Data Trends Employment Data Trends Trends Career Data Internship Data Trends by Industry 2019 2020 2021 2022 2023 Consulting 21% 24% 23% 26% 25% Consumer Products 3% 3% 3% 3% 4% Entertainment / Media 3% 2% 3% 3% 1% Health Care... View Details

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany