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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices...
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Keywords:
by Lane Lambert
- February 2011 (Revised December 2012)
- Case
Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...
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Keywords:
Knowledge Sharing;
Knowledge Use and Leverage;
Risk Management;
Brands and Branding;
Product Launch;
Product Positioning;
Social and Collaborative Networks;
Auto Industry
Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
- November 2016 (Revised September 2018)
- Case
Elon Musk's Big Bets
By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture...
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Strategy;
Execution;
Technology;
Space Flight;
Tesla;
SolarCity;
SpaceX;
Elon Musk;
Information Technology;
Risk and Uncertainty;
Expansion;
Renewable Energy;
Investment;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Aerospace Industry;
Battery Industry
Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
- March 2016
- Case
N12 Technologies: Building an Organization and Building a Business
By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts....
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Keywords:
Startup;
Organizational Structure;
Nanotechnology;
Business Processes;
Organizational Change and Adaptation;
Organizational Design;
Management Systems;
Commercialization;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
United States
Garvin, David A., and Aldo Sesia. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Case 316-002, March 2016.
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Leadership;
Goals and Objectives;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Standards;
Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
Human error causes at least 90 percent of the 5.25 million accidents in the United States annually. Could driverless cars save lives? Yes, but it may take a long road to get there. “Autonomous vehicles (AVs) are never drunk or tired or inattentive,” says Harvard...
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- September 2002 (Revised December 2005)
- Case
DaimlerChrysler Post-Merger Integration (A)
By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and...
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Keywords:
Integration;
Negotiation Process;
Corporate Strategy;
Mergers and Acquisitions;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
Germany;
United States
Meyer, Richard F., Michael G. Rukstad, Peter J. Coughlan, and Stephan A. Jansen. "DaimlerChrysler Post-Merger Integration (A)." Harvard Business School Case 703-417, September 2002. (Revised December 2005.)
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...
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Keywords:
Business Divisions;
Cost;
Management Style;
Product Design;
Product Development;
Production;
Projects;
Groups and Teams;
Conflict and Resolution;
Technology;
Auto Industry
Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
- June 2021 (Revised October 2021)
- Case
Nissan's Response to the COVID-19 Pandemic
By: Ananth Raman, William Schmidt and Ann Winslow
In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from...
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Keywords:
Operations;
Supply Chain Management;
Health Pandemics;
Auto Industry;
Auto Industry;
Japan;
India
Raman, Ananth, William Schmidt, and Ann Winslow. "Nissan's Response to the COVID-19 Pandemic." Harvard Business School Case 621-057, June 2021. (Revised October 2021.)
- October 2017 (Revised September 2022)
- Teaching Note
Fuyao Glass America: Sourcing Decision
By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case...
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- March 2005 (Revised March 2006)
- Case
Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures
By: Mihir A. Desai and Mark Veblen
How can a multinational firm analyze and manage currency risks that arise from competitive exposures? General Motors has a substantial competitive exposure to the Japanese yen. Although the risks GM faces from the depreciating yen are widely acknowledged, the company's...
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Keywords:
Multinational Firms and Management;
Currency Exchange Rate;
Competition;
Credit Derivatives and Swaps;
International Finance;
Financial Management;
Investment Funds;
Risk and Uncertainty;
Auto Industry
Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures." Harvard Business School Case 205-096, March 2005. (Revised March 2006.)
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
many companies is that widespread salary cuts may not be workable because of existing employee agreements. Furloughs A furlough is a mandated unpaid leave of absence, utilized by private (such as General Motors during the 2019 United Auto...
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by Boris Groysberg and Sarah Abbott
- September 2007 (Revised January 2008)
- Case
Tata Motors: The Tata Ace
By: Krishna G. Palepu and Vishnu Srinivasan
Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the...
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Keywords:
Emerging Markets;
Product Development;
Product;
Innovation Strategy;
Business Strategy;
Marketing Strategy;
Auto Industry;
India
Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,...
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Keywords:
by Sean Silverthorne
- January 2018
- Case
Mary Barra, CEO, General Motors
By: Nitin Nohria, Kerry Herman and Sarah Gulick
Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.
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- 28 Mar 2023
- Cold Call Podcast
BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line
- January 2024 (Revised March 2024)
- Case
Tesla Motors in 2024--Turbulence Ahead?
By: Felix Oberholzer-Gee and Kate Stoppiello
Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to...
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Keywords:
Competitive Strategy;
Product Positioning;
Competition;
Industry Growth;
Auto Industry;
North America;
Europe;
China;
Australia
Oberholzer-Gee, Felix, and Kate Stoppiello. "Tesla Motors in 2024--Turbulence Ahead?" Harvard Business School Case 724-446, January 2024. (Revised March 2024.)
- April 2018
- Case
Ferrari
By: Stefan Thomke, Elena Corsi and Ashok Nimgade
Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving...
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Keywords:
Growth;
Innovation;
Technology Adoption;
Product Design;
Business Strategy;
Technological Innovation;
Operations;
Management;
Growth and Development;
Auto Industry
Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.
- January 2023 (Revised June 2024)
- Case
Elon Musk at Tesla
By: George Serafeim and Amram Migdal
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the...
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Keywords:
Business Ventures;
Decision Making;
Design;
Energy;
Renewable Energy;
Engineering;
Entrepreneurship;
Environmental Management;
Climate Change;
Environmental Sustainability;
Green Technology;
Values and Beliefs;
Governance;
Innovation and Invention;
Innovation Leadership;
Innovation Strategy;
Leadership;
Leadership Style;
Management;
Goals and Objectives;
Organizations;
Mission and Purpose;
Society;
Social Issues;
Strategy;
Transportation;
Value;
Auto Industry;
Auto Industry
Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
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Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing ROI;
Brand Equity;
Analytics;
Return On Investment;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
Consumer Behavior;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)