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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- November 2009
- Case
Dawn Stokes: The View from the Driver's Seat
By: Boris Groysberg and Lindsay Tanne
Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well,...
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Keywords:
Economic Slowdown and Stagnation;
Training;
Entrepreneurship;
Growth and Development Strategy;
Expansion;
Auto Industry;
Auto Industry;
Texas
Groysberg, Boris, and Lindsay Tanne. "Dawn Stokes: The View from the Driver's Seat." Harvard Business School Case 410-064, November 2009.
- November 2009
- Article
What Would Peter Say?
Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and...
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Keywords:
Judgments;
Employee Relationship Management;
Leadership;
Goals and Objectives;
Management Practices and Processes;
Organizational Change and Adaptation;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations
Kanter, Rosabeth Moss. "What Would Peter Say?" Harvard Business Review 87, no. 11 (November 2009).
- September 2009 (Revised August 2011)
- Case
Transworld Auto Parts (A)
By: V.G. Narayanan and Lisa Brem
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies.
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Keywords:
Business Divisions;
Leadership;
Balanced Scorecard;
Management Teams;
Business Strategy;
Corporate Strategy;
Auto Industry;
Auto Industry
Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (A)." Harvard Business School Case 110-027, September 2009. (Revised August 2011.)
- September 2009 (Revised August 2011)
- Supplement
Transworld Auto Parts (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case.
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Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (B)." Harvard Business School Supplement 110-028, September 2009. (Revised August 2011.)
- September 2009 (Revised September 2009)
- Case
The Termination of U.S. Auto Dealerships in 2009
By: Das Narayandas, Kerry Herman and Sarah Morton
The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic crisis in the fall of 2008.
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Keywords:
Business Exit or Shutdown;
Financial Crisis;
Marketing;
Distribution;
Sales;
Auto Industry;
United States
Narayandas, Das, Kerry Herman, and Sarah Morton. "The Termination of U.S. Auto Dealerships in 2009." Harvard Business School Case 510-044, September 2009. (Revised September 2009.)
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords:
Government Programs;
Environmental Impact;
Government Waste;
Customer Behavior;
Economic Growth;
Economy;
Financial Crisis;
Government and Politics;
Leadership;
Marketing;
Programs;
Value;
Auto Industry;
Auto Industry;
Auto Industry;
United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- July 2009 (Revised July 2009)
- Case
Delphi Corp. and the Credit Derivatives Market (A)
By: Stuart C. Gilson, Victoria Ivashina and Sarah Abbott
In 2005, Jane Bauer-Martin, a hedge fund manager, is considering what she should do with the fund's large investment in the publicly traded bonds of Delphi Corp., a financially troubled auto parts supplier. Delphi is General Motor's key auto parts supplier, and, like...
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Keywords:
Borrowing and Debt;
Insolvency and Bankruptcy;
Credit Derivatives and Swaps;
Bonds;
Financial Management;
Risk Management
Gilson, Stuart C., Victoria Ivashina, and Sarah Abbott. "Delphi Corp. and the Credit Derivatives Market (A)." Harvard Business School Case 210-002, July 2009. (Revised July 2009.)
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070].
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- June 3, 2009
- Editorial
GM: The World We Have Lost
By: Richard S. Tedlow and David Ruben
Tedlow, Richard S., and David Ruben. "GM: The World We Have Lost." Boston Globe (June 3, 2009).
- March 2009 (Revised November 2009)
- Case
WL Ross and Plascar
By: C. Fritz Foley and Linnea Meyer
How can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio...
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Keywords:
Borrowing and Debt;
Private Equity;
Insolvency and Bankruptcy;
Investment;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Globalized Markets and Industries
Foley, C. Fritz, and Linnea Meyer. "WL Ross and Plascar." Harvard Business School Case 209-091, March 2009. (Revised November 2009.)
- February 2009 (Revised October 2012)
- Case
Tata Motors in Singur: Public Purpose and Private Property (B)
By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of...
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Keywords:
Business Exit or Shutdown;
Rights;
Emerging Markets;
Property;
Business and Government Relations;
Conflict and Resolution;
Auto Industry;
Auto Industry;
West Bengal
Alfaro, Laura, Lakshmi Iyer, and Namrata Arora. "Tata Motors in Singur: Public Purpose and Private Property (B)." Harvard Business School Case 709-029, February 2009. (Revised October 2012.)
- January 2009 (Revised May 2009)
- Case
Innovation at Mahindra & Mahindra (A)
By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Problems and Challenges;
Marketing;
Business Processes;
Product;
Innovation Strategy;
Organizational Design;
Demand and Consumers;
Auto Industry;
Auto Industry;
India
Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
- December 4, 2008
- Editorial
Auto CEOs Aren't Making Their Case
By: Deepak Malhotra
Keywords:
Management
Malhotra, Deepak. "Auto CEOs Aren't Making Their Case." Wall Street Journal (December 4, 2008).
- November 2008 (Revised May 2009)
- Supplement
BMW's Project Switch (B): Importers vs. National Sales Companies
By: Das Narayandas, Kerry Herman and Laura Winig
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's...
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Keywords:
Business Units;
Business Headquarters;
Marketing Strategy;
Distribution Channels;
Conflict and Resolution;
Auto Industry;
European Union
Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, November 2008. (Revised May 2009.)
- September 2008 (Revised February 2009)
- Case
BMW's Project Switch (A): Importers vs. National Sales Companies
By: Das Narayandas and Kerry Herman
BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.
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Keywords:
Marketing Strategy;
Distribution Channels;
Conflict and Resolution;
Auto Industry;
European Union;
Greece
Narayandas, Das, and Kerry Herman. "BMW's Project Switch (A): Importers vs. National Sales Companies." Harvard Business School Case 509-023, September 2008. (Revised February 2009.)
- July 2008 (Revised October 2012)
- Case
Affinity Plus (A)
By: Dennis Campbell and Peter Tufano
The executive team at Affinity Plus Federal Credit Union has pushed the concept of members first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of...
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Keywords:
Customer Relationship Management;
Financial Institutions;
Financing and Loans;
Profit;
Cooperative Ownership;
Conflict of Interests;
Strategy
Campbell, Dennis, and Peter Tufano. "Affinity Plus (A)." Harvard Business School Case 209-026, July 2008. (Revised October 2012.)
- July – August 2008
- Article
Leaders in Denial
Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital...
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Keywords:
Decision Choices and Conditions;
Judgments;
Leadership;
Demand and Consumers;
Auto Industry;
United States
Tedlow, Richard S. "Leaders in Denial." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008).
- April 2008
- Case
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad
By: Michael Beer and Elizabeth Collins
In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more...
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Keywords:
Organizational Behavior;
Human Resource Management;
Incentives;
Motivation;
Manufacturing;
Leadership;
Change Management;
Employees;
Motivation and Incentives;
Goals and Objectives;
Manufacturing Industry;
Indiana
Beer, Michael, and Elizabeth Collins. "Engstrom Auto Mirror Plant: Motivating in Good Times and Bad." Harvard Business School Brief Case 082-175, April 2008.
- April 2008
- Teaching Note
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad (Brief Case)
By: Michael Beer and Elizabeth Collins
Teaching note for case # 2175
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